Reverse Trick or Treating? Isn’t That, Um, Marketing?

As one who is always looking for an easy ‘twofer’ (whether it’s a sunscreen that moisturizes, an inside-out raincoat, or a trick or treating door-knock to recycle unused toys) I started pondering the various green Halloween campaigns I’ve been involved with on Eco Child's Play and beyond, to see if they qualify as “reverse trick or treating.” There’s a fine line here…There’s … [Read more...]

Halloween Make-Up Tips For Kids Costumes On the Fly

Update Oct. 30, 2016 Before you slather on fun face paint for a cute, quick costume, remember that kids are more sensitive to any and all chemicals coming their way... In addition to these fresh face resources below and Campaign for Safe Cosmetics new "2016 Pretty Scary 2" report to update their original pdf on heavy metals in face paints, and this handy personal care primer … [Read more...]

Treat Suneet By Voting for Dream Village TODAY At IdeaBlob!

Crowdsourcing has become quite the ‘thang’ with ideas percolating all over the globe on how to create healthier worldviews for kids online, offline, and bridging both worlds in between! (The much anticipated Elf Island opens Tuesday in beta testing, woohoo! It's an AMAZING online to offline bridge for changemaking in the childrens' media arena, and I've been mum … [Read more...]

Adina’s Deck World Premiere, Health 2.0, Me to We, instant ridesharing

Been a busy week with the digital advances transpiring at the  Health 2.0 national conference in S.F., (full debrief on kids Gaming4Health panel upcoming) plus this weekend’s Adina’s Deck World Premiere of episode 2 and 3 to add to their kids’ original award-winning cyberbullying film (see sidebar debrief; post-interview/photos to come). Then tonight, … [Read more...]

FCC: Kids Programming Is Laden With Product Placement

That’s my official FCC filing at left, (squeaked in under the deadline today, explained why later) which emphatically states kids should be OFF LIMITS to embedded ads designed to bypass the Tivo tactics of wise wee ones who blip through traditional commercials to get back to their favorite show unscathed. I've written about this a lot before, vetting thoughts about … [Read more...]