Disney XD: A Case Study on Packaging Boyhood

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]

Peace, One Day. September 21. Reach And Teach.

Sept. 21, 2009: United Nations International Day of Peace. (Not that you could tell from the Google icon which is marking HGWells' bday, ahem.) Ways for kids to 'imagine all the people...?' Show them the wings of hope with peace doves soaring high, conveying that the power of youth is global. (My hero, JGI’s Roots & Shoots) Look how much fun the Sprouts of Hope kids … [Read more...]

The Girl Revolution: Empowering Girls Instead of Consuming Them

Shaping Youth writes extensively about the need for a massive media mindshift away from the sexualization and commodification of girls, so it’s with great pride and ‘atta girl’ go-power that that we announce one of our own honorees in our All Things Girl round-up is seizing the headway and momentum to launch her renamed site The Girl Revolution! Chock full of fun freebies … [Read more...]