Advertising – Page 2

CCFC: A Positive Pick, Even When Calling Out Negative TOADY Toys

December 4, 2012 by Amy Jussel Leave a Comment

Dec. 4, 2012 No question I continue to land hard on watchdogs that aren’t woofin’ when it comes to media and marketing’s impact on kids, but nobody does it better than Campaign for a Commercial Free Childhood (CCFC) with a solid lip curl and warning snarl before tearing the pants off of those without a corporate conscience focused on profiteering over public health…...So … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: age compression, apptivity ball, baby media, best toy of the year, Bratzillaz, building brain plasticity, Campaign for a Commercial Free Childhood, CCFC, consumer watchdogs, corporate profiteering, digital devices, Digital Literacy, Digital Media Learning, digital world, early childhood education, Early-Sexualization, Facing the Screen Dilemma, FTC, Healthy kids in a digital world, impact of excessive screen time, Kids health, kids rights, kids socioemotional health, Lego Friends, media use, media-literacy, Monster High, National Parenting Publications Awards, Nielsen reports, nurturing healthy brain development, power of play, screen time, Susan Linn, TOADY Awards, Truce, value of unstructured play, winx, worst toy of the year

Toward The Stars: New Online Marketplace of Goods for Girls to Soar

November 19, 2012 by Amy Jussel 5 Comments

Nov. 20, 2012 “To the moon!” was once an iconic working class phrase that 50s TV star Jackie Gleason made famous in mock-threat to his sitcom wife Alice in The Honeymooners. He'd shake his fist, “why, I oughta…kapow!” Nowadays, media like that would be rightfully trounced and denounced by domestic violence prevention and girl advocates across the board, as we instill … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: A Mighty Girl, Achilles Effect, Amy-Jussel, appearance, Black Friday, brain plasticity, Brave, change the channel of influence, Cinderella Ate My Daughter, curated kids toys, Cyber Monday, Geena Davis Institute, gender in media, Gender Portrayal, girl-empowerment, girlpower, healthier messages, in defense of girlhood, Ines Almeida, kids socioemotional health, Media-Kids, Monster High Dolls, neuroscience, New Moon Girls, No labels no limits, not about pink, PFZ Inc, PigTail Pals, pink and blue, Pink Think, Princess Free Zone, reach and teach, Redefine Girly, STEM programs for girls, stereotypes in toy aisle, Super Tool Lula, to the moon, to the stars, Toward the Stars, toys with positive values, USC Annenberg

Toy Joy or Consumption Junction? Critical Thinking for Holiday Fun

November 15, 2012 by Amy Jussel Leave a Comment

Dec. 7, 2016 Update Why not turn holiday gifting into a media literacy opportunity? Tomorrow I'll be signing up once again for Samaritan House sorting and stocking for kids less fortunate and I can't help but think it'll end up being a blog post about what toys are being gifted and how... From gendered cues to ages and stages, I'm sure it will prove enlightening as I … [Read more...]

Filed Under: Advertising, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Buy Me That, cause marketing, CCFC, change the channel of influence, critical thinking, deconstructing toy ads, eco-friendly toys, empowering gifts for girls, Engage Education, Gender neutral toys, Goldie Blox, Holiday 2012, kids gifts, meaningful gifts, Media Literacy Clearinghouse, Media management, media-literacy, NAMLE, New Moon Girls, pester power, Philosophy for Kids, positive kids toys, project girl, put your money where your mouth is, reach and teach, ScrapKins, social justice, Sophia the Great, SuperToolLula, support healthy media images for girls, teachable moments, Toward the Stars, toys 2012, Zilly

Who Won the Debate? Kids’ Focus on Appearance Mirrors Our Country

October 4, 2012 by Amy Jussel 2 Comments

Oct. 4, 2012 Ask any kindergartener to assess the debates last night and you’d probably hear simple reactions like: “He smiles more” or “He looks nicer” or “He looks like he didn’t study”…and frankly, they wouldn’t be too far off the national polls, from a stagecrafting and telegenic reverb perspective. Of course, if you focus on content, Romney would quickly lose the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Shaping Youth, Viral & Buzz Media Tagged With: Amy-Jussel, appearance cues, Big Bird, Big Bird won the debate, children should know about elections, Critical-thinking-skills, debate literacy, election 2012, Frank Baker, Kids Pick the President, Lights Camera Debate, Media Literacy Clearinghouse, media-literacy, mtv fantasy election, Obama Romney youth vote, political literacy, politics and kids, presidential debate, ProCon.org, stagecrafting, student resources voting, Students, Vote Smart, voting with our eyes, Youth Vote

Wanted: Female Creative Directors To Change the Media Landscape

September 26, 2012 by Amy Jussel Leave a Comment

Update Oct. 30, 2014 This coming week Nov. 3 & 4, 2014 Kat Gordon's highly successful 3PercentConference circles back to its origins in San Francisco after gaining momentum across the country, expanding exponentially! Congrats to industry pros and colleagues making a difference and the 2014 line-up of speakers and subjects that matter. Looking forward to hearing more from … [Read more...]