CCFC: A Positive Pick, Even When Calling Out Negative TOADY Toys

Dec. 4, 2012 No question I continue to land hard on watchdogs that aren’t woofin’ when it comes to media and marketing’s impact on kids, but nobody does it better than Campaign for a Commercial Free Childhood (CCFC) with a solid lip curl and warning snarl before tearing the pants off of those without a corporate conscience focused on profiteering over public health…...So … [Read more...]

Toward The Stars: New Online Marketplace of Goods for Girls to Soar

Nov. 20, 2012 “To the moon!” was once an iconic working class phrase that 50s TV star Jackie Gleason made famous in mock-threat to his sitcom wife Alice in The Honeymooners. He'd shake his fist, “why, I oughta…kapow!” Nowadays, media like that would be rightfully trounced and denounced by domestic violence prevention and girl advocates across the board, as we instill … [Read more...]

Toy Joy or Consumption Junction? Critical Thinking for Holiday Fun

Dec. 7, 2016 Update Why not turn holiday gifting into a media literacy opportunity? Tomorrow I'll be signing up once again for Samaritan House sorting and stocking for kids less fortunate and I can't help but think it'll end up being a blog post about what toys are being gifted and how... From gendered cues to ages and stages, I'm sure it will prove enlightening as I … [Read more...]

Who Won the Debate? Kids’ Focus on Appearance Mirrors Our Country

Oct. 4, 2012 Ask any kindergartener to assess the debates last night and you’d probably hear simple reactions like: “He smiles more” or “He looks nicer” or “He looks like he didn’t study”…and frankly, they wouldn’t be too far off the national polls, from a stagecrafting and telegenic reverb perspective. Of course, if you focus on content, Romney would quickly lose the … [Read more...]

Wanted: Female Creative Directors To Change the Media Landscape

Update Oct. 30, 2014  This coming week Nov. 3 & 4, 2014 Kat Gordon's highly successful 3PercentConference circles back to its origins in San Francisco after gaining momentum across the country, expanding exponentially! Congrats to industry pros and colleagues making a difference and the 2014 line-up of speakers and subjects that matter. Looking forward to hearing more from … [Read more...]