Advertising – Page 21

Halloween Beyond the Cliché: Packaging Boyhood Part Two

October 27, 2009 by Amy Jussel 13 Comments

Oct. 7, 2014 Update I realize I've been 'deconstructing' Halloween for years with pushback on the societal sexploitation of girls as we fiercely try to "Take Back Halloween" by mythbusting "market demand"...But the little boys' lens of how some of the girls costumes land on them is one to watch too, instilling critical thinking early on...in this case, two posts by SheKnows.com … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: aggression, boys, branding, Bryn Kressin, Buffed-Boys, childhood, Comics, communications, Gender, Halloween costumes, Joe Kelly, Kids, Lyn Mikel-Brown, Mark Tappan, media-literacy, packaging, Packaging-Boyhood, Preteen-Boys, Sharon Lamb, slackers, sons, superhero, superheroes, Trick or treat, tweens, USC Annenberg

“I’m Not A Prude, But…”

October 23, 2009 by Amy Jussel 26 Comments

Oct. 23, 2009 How many times have you heard that preface to a conversation about pop culture lately? Tweens? Teens? Okay, I promised NOT to do a Halloween Horrors bit on girls' costumes and tramp vamp cues (been there, done that) BUT the irony in the timing of this post from Australia titled, "Musical Tarts are Infecting Our Children" that referenced us here at Shaping … [Read more...]

Filed Under: Advertising, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: Amy Winehouse, APA, artist, Australia, boys costumes, celebrities, Celebrity worship, childhood, coarse, commodification, DIY costumes, domestic violence, fatherhood, Fright night, frugal costumes, Girls Costumes, Girls Gone Mild, Green Halloween, Halloween, Homemade Halloween, hypersexual, Kids, Lady Gaga, Lily Allen, Michael Jackson DIY costume, mind pollution, modest is hottest, Music, objectification, Packaging-Boyhood, Packaging-Girlhood, parenting, Patrick Kennedy, Poker Face, pop music sensation, Pop-Culture, Pussycat Dolls, raunchy, rock and roll, Sesame Streetwalkers, sexuality, Sexualization, Sheeple, slut-ho, So Sexy So Soon, teens, Tipper Gore, Top Costumes 2009, tramp, Twilight, vamp

Blog Action Day: Inspiring Kids As Stewards of the Planet

October 15, 2009 by Amy Jussel 24 Comments

Oct. 15, 2009 Today is 'Blog Action Day' powered by Change.org, when over 12,000+ global writers turn their sites on one topic to reach millions of eyeballs one day to appeal to their own readership. This year the subject is 'climate change' and while I've written extensively about eco-kids, green gaming, and grassroots orgs like Cool the Earth tackling the issue, I needed … [Read more...]

Filed Under: Advertising, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: 2009, 350.org, BioDaversity Code, Blog action day, carbon offsets, cartoon virals, children, clean coal, climate change, Climate Change Chocolate, coastal stewards, Cool the earth, Disney Nature, DOOF, EARTH, EarthSeeds, eco, Elf-Island, Environment, Free Range Studios, global action, Global Warming, green, Green-Teens, Inconvenient Truth, Jane Goodall, JGI, Kids, locavore, marketing hope, PBI, Planet Earth, polar bears, Polar Tweets, Roots & Shoots, stewardship, Sustainability, sustainable students, take action, TerraPass, Virtual-Worlds, youth

Reporting From the First Ever Tween Summit: Debra Moffitt for S.Y.

October 14, 2009 by Amy Jussel 7 Comments

Oct. 14, 2009 This past weekend, Denise Restauri and the AllyKatzz team launched the first ever National Tween Summit to see what's on the minds of preteen girls. I haven't figured out how to be two places at once yet, so I tapped KidsHealth.org editor, journalist and author Debra Moffitt who knows a LOT about "tweens" having recently written the book "The Pink Locker … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: AllyKatzz, Debra Moffitt, Denise Restauri, Girl Child, Girl Effect, girls, Girls for a Change, Growing Up Girl, health, Health2.0, Jess Weiner, Kids, KidsHealth.org, leadership, One is Greater Than None, pink, Pink Locker Society, RESPECT, self confidence, self-esteem, self-worth, smart girls, tween summit, tweens, twixt and between, Vital voices, women, Womens-Sports-Foundation, WSF

What About the Boys? ‘Packaging Boyhood’ Authors Respond

October 12, 2009 by Amy Jussel 16 Comments

Oct. 12, 2009 Tomorrow Shaping Youth advisors and authors of Packaging Boyhood launch their sequel book to my favorite media literacy teaching tool on the 'pink think' stereotypes front, Packaging Girlhood. For years I've been asking the 'what about the boys' question in my work, because frankly, boys are getting just as hammered with negative cues about what 'real men' … [Read more...]