Branding & Consumerism

Disney XD: A Case Study on Packaging Boyhood

November 3, 2009 by Amy Jussel 9 Comments

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Aaron Stone, aggression, battle, Blink, boys, Buffed-Boys, competition, conquest, cool guy, Daedalus, danger driven, Disney, Disney XD, Five Tips for Raising Media Savvy Sons, Gamine-Expedition, gaming, gaming violence, gear, Gender, green, GTA, guys, Hannah Montana, heroes, In Search of Boys, joystick, Lyn Mikel-Brown, Malcolm Gladwell, Mark Tappan, marketing to boys, Media Commons, media-literacy, MMORPG, Nick-Yee, Packaging-Boyhood, risk takers, Sara-Grimes, Sharon Lamb, skater brands, slacker, sons, speed, sports, testosterone, Tinkerbell, top dog, Tough Guise, united nations, videogames, Virtual-Worlds, warriors, winning, World-of-Warcraft, youth

Flash Animation & Viral KidVid? Give Pause

November 3, 2009 by Amy Jussel 1 Comment

Nov. 3, 2009 Here's a marketing campaign kids LOVE (me too!) No secret I’m a huge Fido fan…Flash animation? Not so much. It often freezes my Firefox and fouls up the works more often than not on a business site but here in this 'oldie but goodie' ('06-'07ish?) this viral video making the rounds again proves to be pure gold. Give that ad agency a biscuit for its viral … [Read more...]

Filed Under: Advertising, Branding & Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Viral & Buzz Media Tagged With: ACE, Acespace.org, activism, Alliance for Climate Education, Alliance for Climate Protection, climate change, customizable, declare your independence, Digital, Digizens, Dog Tricks, dogs, eco, Energy, Environment, Flash activism, flash animation, Forward to a friend, fossil fuels, Free Range Studios, Global Warming, go green, green, Green-Teens, Heartgard, Hip-Hop, hiphop, insert name, Jib Jab, JibJab, Kids, Meatrix, Mouth Revolution, NetGen, personalized videos, sendables, Store Wars, Students, Sustainability, teens, UGC, Videolicious, Viral Videos, youth

“Bring Your Baby to Life With Your Wii Remote?”

November 2, 2009 by Amy Jussel 4 Comments

Nov. 2, 2009 Not sure which part of this creeps me out more, the fact that 21st century baby dolls have a Wiimote crammed up the wazoo to ‘bring the baby to life’ as a Wii system accessory, the passive pink gender cues for girls and total absence of boys as video parenting poppas, or the product picture being a dead-ringer look alike of my own offspring at that age. Ewww all … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 21st century, Australia, Baby and Me, baby glutton, babydolls, balance board, Bebe Gloton, behavioral cues, boys, Case for Make Believe, CES, Consumer Electronics Show 2009, consumption, digital play, dolls, exergames, gaming, Gender, girls, health games, mommy bloggers, National Institute of Play, NextNow Collaboratory, Nintendo, Packaging-Girlhood, parenting, Pink Think, play, realism, simulations, Stuart Brown, Tech toys, totally wired, Toys, video games, Wii, Wii remote, wiimote, Wired

Halloween Beyond the Cliché: Packaging Boyhood Part Two

October 27, 2009 by Amy Jussel 13 Comments

Oct. 7, 2014 Update I realize I've been 'deconstructing' Halloween for years with pushback on the societal sexploitation of girls as we fiercely try to "Take Back Halloween" by mythbusting "market demand"...But the little boys' lens of how some of the girls costumes land on them is one to watch too, instilling critical thinking early on...in this case, two posts by SheKnows.com … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: aggression, boys, branding, Bryn Kressin, Buffed-Boys, childhood, Comics, communications, Gender, Halloween costumes, Joe Kelly, Kids, Lyn Mikel-Brown, Mark Tappan, media-literacy, packaging, Packaging-Boyhood, Preteen-Boys, Sharon Lamb, slackers, sons, superhero, superheroes, Trick or treat, tweens, USC Annenberg

Why 350.org? Fun Edu/Eco Activism Today For Int’l Climate Chg!

October 24, 2009 by Amy Jussel 11 Comments

Oct. 24, 2009 Kids love "dress up" and DOING things, so today’s the day to blend the two into global fun to seed ‘one world’ thinking with 350.0rg early on, joining 181 countries for the most widespread day of environmental action in history! (CNN World coverage) Find a local event near you (ck out the global 350 map!) or create one yourself by snapping some 350 group … [Read more...]