Growing up too soon

Sesame Street Takes On Bullying in Shows, Talking Points

October 18, 2011 by Amy Jussel 3 Comments

Oct. 18, 2011 “Look at those feet!” Big Bird is told. “They’re ridiculous!” --“They are?”As he tries to get accepted into the “Good Bird Club,” he shifts from “happy to be me” to hanging his feathered beak with insecurity and scuffling his giant orange clompers in ‘not good enough’ mode…Before you roll your eyes at Sesame Street's bullying prevention program as yet another … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: anti-bullying, Big Bird, bullying, Bullying Prevention, Bystanders, children, Cyberbullying, digital citizenship, education, Good Bird Club, kid lit, Kids TV, kids-media, Love is not abuse, Love is respect, mean girls, media meanness, media-literacy, Muppets, national bullying prevention month, PBS Kids, preschool, Rachel Simmons, Rosalind Wiseman, school climate, Sesame Street, Sesame Workshop, special needs, Stop Bullying Now, tattling, teaching moments, Trudy Ludwig, verbal abuse, Word Girl

Food Marketing to Kids: Occupy Wall Street Applies Here, Too

October 16, 2011 by Amy Jussel 6 Comments

Oct. 16, 2011 It's Blog Action Day today which coincides with United Nations' World Food Day, so my contribution among 80 countries participating is about food policy, profiteering and public health. Follow Twitter's hashtag #BAD11for more food topics Sibling scuffles often end with a thunderous “Enough! Someone’s gonna get hurt” scolding from a parent, so maybe it’s time … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Vapid Values Tagged With: #BAD11, advertising to kids, Blog action day, Blog Action Day 2011, CCFC, CDD, childhood obesity, corporate social responsibility, CSPI, diabetes, digital ads.org, eat real, Fast Food Nation, food and beverage, Food Day.org, food marketing, FTC, Healthy eating research, in-school marketing, Interagency Working Group, IWG, junk food in schools, Morgan Spurlock, Occupy Madison Avenue, Occupy Wall Street, Prevention Institute, School Nutrition Association, Sensible Food Policy, SunnyD sugar spree, SuperSize Me, unhealthy products, voluntary food guidelines, We're Not Buyin It, World Food Day

Love Is Respect: Teen Texting Tools Aim To Dial Down Dating Abuse

October 4, 2011 by Amy Jussel 14 Comments

Feb. 2, 2015 Update February marks the beginning of "Teen Dating Violence Awareness Month" and given the powerful PSA from "No More" on domestic violence in the Super Bowl yesterday that I wrote about extensively, I thought I'd add my own 'PSA reminder' that roots to unhealthy relationships can seed themselves early on, and diff forms of abuse definitely happen to TEENS.Please … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Sexualization & Body Image, Shaping Youth Tagged With: A Thin Line, break the cycle, Chris Brown, dating abuse, douchebag jar, DV, DVAM, Elin Waldal, gender and media portrayals, GirlCaught, girls as boy toys, Humane Education, Jackson Katz, LINA, LIR, Liz Claiborne, Love is not abuse, Love is respect, masculinity, Media-Education-Foundation, media-literacy, MEF, Men Can Stop Rape, Nat'l Dating Abuse Helpline, October Domestic Violence Awareness Month, Packaging-Boyhood, Predatory practices, Raising Girls Amidst Meat Marketing, rape jokes, Rihanna, sexting, Sexualization, SPARK! summit, stop disrespecting women, TDV, teen dating violence, texting, The Bro Code, The Good Men Project, Thomas Keith, Tornado Warning, turning boys into monsters, verbal abuse, violence, violence against women, what about the boys, Words Wound, XY Online

The Bro Code: Media, Masculinity & Misogynistic Misfires

September 29, 2011 by Amy Jussel 19 Comments

Update Sept 3, 2015 From the maker of The Bro Code and Generation M, Thomas Keith announces his newest film trailer via Media Education Foundation titled, "The Empathy Gap: Masculinity and the Courage to Change." Looks like MEF now has streaming options for screening too...Would love to see this topic get some traction. Sept. 29, 2011 Last night, watching a tender adolescent … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Adonis-Complex, anti-grinding, APA task force sexualization girls, boys, boys to men, buffed boy, do no harm, Gender, gender and media portrayals, gender wars, GirlCaught, girls as boy toys, Humane Education, IHE, Ikea Man World, Jackson Katz, Jenna Marbles, man cave, masculinity, Media-Education-Foundation, media-literacy, MEF, Men Can Stop Rape, Packaging-Boyhood, Parents TV council, Plan-International, Playboy Club Petition, Pop culture impact on kids, Pornification, Predatory practices, Raising Girls Amidst Meat Marketing, rape jokes, Sexualization, SPARK! summit, stop disrespecting women, teen dating violence, The Bro Code, The Good Men Project, Thomas Keith, turning boys into monsters, violence against women, what about the boys, XY Online

Storytelling Via Stickers: Girl-Caught Aims To Dial Down Disrespect

September 22, 2011 by Amy Jussel 8 Comments

Sept. 22, 2011, Celebrating "Day of the Girl" Brands and broadcasters are always talking about “authentic engagement” and they’re about to get some. It all starts today, with New Moon Girls’ launch of Girl-Caught---an action, a site, and a sticker campaign that lets GIRLS literally adhere and stick to THEIR idea of what their image should be in media messaging... As we … [Read more...]