SexEd Abstracts Due For SexTech Summit: Not Your Mother’s Media

Nov. 8, 2009 One of our SexTech.org ‘top ten’ posts continues to be the Top Ten Teen SexEd videos created by students, for students in an effort to improve the lousy coverage of an inevitably touchy subject in schools. If you're unfamiliar with Isis-Inc.org (Internet Sexuality Information Services) they're an amazing health advocacy crew that epitomizes the concept of Shaping … [Read more...]

Twitter “Women2Follow” Dedicated to Inspiring Girls!

Update March 8, 2019, Int'l Women's Day  (Previous update: 2015 Mother's Day:) Found this flashback of a post written half a dozen years ago, when I was new to Twitter and seeking out like-minded souls trying to change the channel of influence with media and marketing...particularly pertaining to girls. Since then, we've seen massive traction with social media stances … [Read more...]

Shaping Youth Joins New Moon Girls Media As Affiliate Partner

Nov. 5, 2009 New Moon Girl Media had a massive makeover last year giving girls 8 and up a vibrant, social, supportive space to express themselves without being bombarded by pop up ads for diets, hoochie mama fashions and (pre)teen profiteering… I wrote about it extensively here and here and here (the latter being my favorite one, interviewing the girls themselves!) so let's … [Read more...]

Disney XD: A Case Study on Packaging Boyhood

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]

Flash Animation & Viral KidVid? Give Pause

Nov. 3, 2009 Here's a marketing campaign kids LOVE (me too!) No secret I’m a huge Fido fan…Flash animation? Not so much. It often freezes my Firefox and fouls up the works more often than not on a business site but here in this 'oldie but goodie' ('06-'07ish?) this viral video making the rounds again proves to be pure gold. Give that ad agency a biscuit for its viral … [Read more...]