Product Placement

“Check It Out! I Got A Sponsor For My Race!” A Wellness Media Mashup

October 29, 2008 by Amy Jussel 7 Comments

Belated congratulations to our own Shaping Youth Nutrition MA, RD, and ACSM Certified Health Fitness Correspondent Rebecca Scritchfield, (yes, those letters ALL matter, as she’s worked her tail off for ‘em!) for she just ran a very personal, very applaudable self-challenge on behalf of Diabetes Research and Education. She’s inspired so many of us who have … [Read more...]

Filed Under: Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Viral & Buzz Media Tagged With: +3, +3 Network, Americans diabetes, bicycling, causes, charitable giving, children, CSR, cycling, diabetes, Diabetes Action Team, diabetes prevention, Diabetes Research and Education, diabetic connect, dietary intake, dlife.com, fitness, fitness challenge, fundraising, globesity, goals, GPS mobile, health, Health 2.0, I survived Hurricane Hannah, IDEO, iphone apps, Making it count, marathons, Marine Corp Marathon, Me to We, millennials, motivation, nutrition, Plus 3 Network, Plus3 Network, privacy data, race, Rebeca Boyte, Rebecca Scritchfield, rewards, Rick Sutton, runners, running, safe routes to school, social networking, social-media, sponsors, sweat equity into social currency, teens, The Tech, track, Trek, Tudiabetes, wellness, Wellness 2.0

FCC Comment Extension On Kids Product Placement ‘til Nov. 17!

October 23, 2008 by Amy Jussel 1 Comment

Your turn to sound off if you’d like to join me (and 173 other orgs and commenters at last count) to reinforce the notion that embedded advertising (product placement) does not belong in young children’s programming. Shaping Youth was one of the initial 23 orgs onboard this coalition addressing the FCC, which I've written about exhaustively many a … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: adelstein, advergaming, adverlab, behavioral profiling kids, brand hype, branding, CCFC, Corporate babysitter, covert ads, data-mining, digital ads.org, FCC, FCC-Integrated-Marketing-Rules, FCC-product-integration, FCC-product-placement, FCC-Product-Placement-Coalition, imedia connection, itvx, Kids, N.E. Mardsen, NOI, NPRM, PEM, Screen Actors Guild, sponsorship, stealth advertising, stealth marketing, Virtual-Worlds, WGA, Youth-Media

FCC: Kids Programming Is Laden With Product Placement

October 22, 2008 by Amy Jussel 10 Comments

That’s my official FCC filing at left, (squeaked in under the deadline today, explained why later) which emphatically states kids should be OFF LIMITS to embedded ads designed to bypass the Tivo tactics of wise wee ones who blip through traditional commercials to get back to their favorite show unscathed. I've written about this a lot before, vetting thoughts about … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Shaping Youth Tagged With: ad-creep, advergaming, American-Idol, Better For You products, BFY, brandwashing, children, Childrens Television Act, coffee cups, commercialism, common sense, corporate pedophilia, cwickies, DigitalAds.org, discernment, embedded ads, FCC, FCC safeguards, FCC-Integrated-Marketing-Rules, FCC-product-placement, free speech, Girls Intelligence Agency, Happy Feet, Hard sell to kids, industry accountability, JustKid Inc., Kids, McDonalds, Media 3.0, media influencers, media-literacy, name-dropping, news team product placement, peer to peer influence, plotline ad integration, product integration, product shills, psychological tactics, Rounders, social-media, Spongebob, sponsorships, street teams, teens, Theraflu, Tremor, tweens, Virtual-Worlds, vulnerability

Kids Online UnConference: Everyone Has An Agenda, Including YOU!

October 17, 2008 by Amy Jussel 20 Comments

November 13, 2008: Be there for the Kids Online: Balancing Fun and Safety Unconference! A few years back when I heard the geek/chic term “UnConference” I immediately thought it must be a “virtual” happening instead of a fly-in to reduce one’s carbon footprint. (shows you how I roll) Then I shrugged, “maybe it’s an … [Read more...]

Filed Under: Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: Adinas-Deck, Anne Collier, best practices, CDD, chat moderation, classroom technology, Connect Safely, COPPA, Corporate Baysitter, CSM, cyber angels, cyber law, cyber safety, Cyberbullying, danah-boyd, Denise Tayloe, digital citizenship, digital media, Dizzywood, Elf-Island, gaming, Generation-Digital, Hastac, Health 2.0, Internet identity, internet-safety, iSafe, Izzy-Neis, Jeff-Chester, Joi Podgorny, Kaliya Hamlin, KFF, Kids Online, Kids Online Balancing Safety and Fun unconference, Larry-Magid, Ludorum, M2M, MacArthur-Foundation, metaverse mod squad, Michael-Carter, Netsmartz, PEM, Pew Internet, piracy, privacy, Privo, social-media, teens, totally wired, tweens, Unconference, Virtual-Worlds, Web Wise Kids, Wired Safety, Youth-Media, Zookazoo

Youth Riffs On HFCS Ads: Web 2.0 Satire Is Snowballing

September 23, 2008 by Amy Jussel 6 Comments

What do ants and rubber tree plants have to do with syrupy HFCS ads and high hopes for the future of youth media mobilization? Stay with me after the jump to find out... Last week I wrote about my teen's incredulous response to the patronizing propaganda sugar-coating the airwaves about HFCS, high fructose corn syup… Then I followed up with the dietary … [Read more...]