Shaping Youth – Page 90

Kidney Stones In Kindergarten? Put Down the Sports Drink, Kiddo!

October 28, 2008 by Amy Jussel 24 Comments

Today’s New York Times reports "A Rise in Kidney Stones Seen in U.S. Children," naming high sodium intake of processed foods as one of the culprits, sending wee ones into urology clinics (no pun intended). Ever since the multimillion dollar marketing blitz sanctifying sports drinks as a 'better for you' beverage I've watched kids chug down those colossal sized jugs of neon … [Read more...]

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Adina’s Deck World Premiere, Health 2.0, Me to We, instant ridesharing

October 27, 2008 by Amy Jussel Leave a Comment

Been a busy week with the digital advances transpiring at the Health 2.0 national conference in S.F., (full debrief on kids Gaming4Health panel upcoming) plus this weekend’s Adina’s Deck World Premiere of episode 2 and 3 to add to their kids’ original award-winning cyberbullying film (see sidebar debrief; post-interview/photos to come). Then tonight, … [Read more...]

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Parents for Ethical Marketing: The Role In Shaping Youth

October 24, 2008 by Amy Jussel 2 Comments

The name alone is a winner. “Parents For Ethical Marketing.” It’s universal, inclusive, and makes my name generation synapses smile (metaphorically, grammarians; hold the e-mails). When PEM founder Lisa Ray (formerly of the incisive, razor-sharp blog, Two Knives) approached me about her desire to start an organization to encourage corporate ethics in … [Read more...]

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FCC Comment Extension On Kids Product Placement ‘til Nov. 17!

October 23, 2008 by Amy Jussel 1 Comment

Your turn to sound off if you’d like to join me (and 173 other orgs and commenters at last count) to reinforce the notion that embedded advertising (product placement) does not belong in young children’s programming. Shaping Youth was one of the initial 23 orgs onboard this coalition addressing the FCC, which I've written about exhaustively many a … [Read more...]

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FCC: Kids Programming Is Laden With Product Placement

October 22, 2008 by Amy Jussel 10 Comments

That’s my official FCC filing at left, (squeaked in under the deadline today, explained why later) which emphatically states kids should be OFF LIMITS to embedded ads designed to bypass the Tivo tactics of wise wee ones who blip through traditional commercials to get back to their favorite show unscathed. I've written about this a lot before, vetting thoughts about … [Read more...]