Kids’ Gaming Ethics and Immersive Virtual Worlds (Part 2)

Are "cheat codes" a symbol of impatient multi-taskers incapable of working through frustration that need to leap frog over the hard part of life? Or a conduit to open new challenges at higher levels of engagement at a self-motivating pace? With fuzzy ethics, blurred boundaries and zig-zags aplenty in immersive gaming environs, I'd say "cheats" is a loaded term in and of … [Read more...]

Going Green With Red, White & Blue Celebrations

Green Mary, who runs ‘zero waste events’ with biodegradable, compostable greenware, should supply our annual island 4th of July gig, because as I set up for the 100+ families to run our kids games again this year, I’m seeing universal discordance. Next year, I plan to lobby our homeowners association to order her potato starch utensils, sugar cane hot cups … [Read more...]

Media Rules! Shaping Youth Interviews Brian Reich

We interrupt this series on product placement and new FCC media rules to add a very pertinent voice into the mix, digital dynamo Brian Reich, co-author with Dan Solomon of Media Rules! Brian Reich understands new media’s opportunity to do positive, GOOD things beyond just ‘sell stuff’ so before I dive further into my Part 3 stance on the need for … [Read more...]

This Vacation is Brought to You By…(Part 2: Branding Partnerships)

Cruise news, trip tips, kids' brand loyalty pitches at cheerleading camps, sports and spa getaways... Who's sponsoring your 'fun?' Are you aware? Cruise lines are wisely using their own social networking connection as a conduit for repeat business and new referrals, so passengers can share their own experiences with others...Meanwhile, Carnival Cruise line just partnered … [Read more...]

Unilever Disrobed: Interview With Dove/Axe Mashup Artist

Update: 7-7-10 Added mashup video at the end Media transparency is more than a buzz word these days, as consumers connect the dots of who’s behind what, where money’s funneling from, and how we’re all being yanked around. Industry mavericks are giving consumers a bit of a nudge to see that elephant in the living room, but it’s NOT just me...Honest. Meet indie filmmaker … [Read more...]