Blink

A HUGE Opportunity: Don’t Blow It ABC Family (Pt 1)

June 24, 2010 by Amy Jussel 13 Comments

June 24, 2010 “An idea can turn to dust or magic, depending on the talent that rubs against it.” ---Bill Bernbach Those timeless words of the venerable ad legend capture the power and potential of HUGE a new series that plops over-sized youth into a weight loss camp amidst a global obesity conversation...(premieres Mon., June 28 on ABC Family) I’m thrilled mainstream … [Read more...]

Filed Under: Advertising, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: ABC Family, Actionist Network, Actionists, Alloy Entertainment, Biggest Loser, Blink, body peace, body-positive, bullying, childhood obesity, Confidence Community, Dietary Guidelines, dieting, eating-disorders, entertainment, Fast Food Nation, Fat camp, fat farm, girls self esteem, Gossip Girl, health, Hollywood and Health, Hollywood Health briefing, Huge, HugeActionist, Jessica-Rabbit, junk-food, KFF, Kids, Live Huge, mean girls, media influence, NEDA, Nikky Blonsky, nutrition, Obese, overweight, peer to peer influence, Plus-Size, Plus-Size Models, relational aggression, Rock what you've got, Savannah Dooley, scriptwriting, teen relationships, teen self worth, teens, The Secret Life of the American Teenager, Ugly Betty, WebMD, weight obsession, well-being, Winnie Holzman

Disney XD: A Case Study on Packaging Boyhood

November 3, 2009 by Amy Jussel 9 Comments

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Aaron Stone, aggression, battle, Blink, boys, Buffed-Boys, competition, conquest, cool guy, Daedalus, danger driven, Disney, Disney XD, Five Tips for Raising Media Savvy Sons, Gamine-Expedition, gaming, gaming violence, gear, Gender, green, GTA, guys, Hannah Montana, heroes, In Search of Boys, joystick, Lyn Mikel-Brown, Malcolm Gladwell, Mark Tappan, marketing to boys, Media Commons, media-literacy, MMORPG, Nick-Yee, Packaging-Boyhood, risk takers, Sara-Grimes, Sharon Lamb, skater brands, slacker, sons, speed, sports, testosterone, Tinkerbell, top dog, Tough Guise, united nations, videogames, Virtual-Worlds, warriors, winning, World-of-Warcraft, youth