Beyond Merida: Toy Industry Complicity in Marketing Vapid Values

Update May 11, 2015 Could the caped crusader cavalry be coming in the form of sheroes and indie offerings like IAmElemental and Roominate and Lottie Dolls? Sure hope so! If you need a bit of joy juice, here's a glimpse of some positive progress with brands avenging gender stereotypes in the toy aisle. And here's an overview of 'where we are now'...Two short videos I created for … [Read more...]

A Mighty Girl: Healthier Media Messaging, One Click Convenience

April 11, 2013 Update: Check out A Mighty Girl pics for Environmental Books and movies for green kidlit and Earth Day 2013!  Dec. 10, 2012 What to my wondering eyes should appear, but a miniature “Hey!” and some REAL Christmas cheer! A Mighty Girl  holiday story: I’ve written about rampant sexualization and gendered absurdity narrowing choices in the toy aisle many times … [Read more...]

Toward The Stars: New Online Marketplace of Goods for Girls to Soar

Nov. 20, 2012 “To the moon!” was once an iconic working class phrase that 50s TV star Jackie Gleason made famous in mock-threat to his sitcom wife Alice in The Honeymooners. He'd shake his fist, “why, I oughta…kapow!” Nowadays, media like that would be rightfully trounced and denounced by domestic violence prevention and girl advocates across the board, as we instill … [Read more...]