Buffed-Boys

GoDaddy Swaps Sexualization of Women for Objectification of Men

January 27, 2014 by Amy Jussel 2 Comments

Jan. 27, 2015 Update: Animal Abuse Now? #NoDaddy. Horrific Ad. Sadly, 2015 Go Daddy swaps commodification of bodies for commodification of helpless animals, with a tone deaf 'breeders over shelters' puppy stance using living beings as props. (Reminder, use DoNOTLink.com to keep from giving them any SEO lift)So wrong headed on so many levels, including the attempt to be … [Read more...]

Filed Under: Sexualization & Body Image Tagged With: #NotBuyingIt, Achilles Effect, adolescent body image, Adonis-Complex, Amy-Jussel, BDD, Bigorexia, Body dysmorphic disorder, body image survival guide, boys body image, boys steroid use, boys to men, Brave Girls Alliance, Buffed-Boys, Danica Patrick, eating disorders among males, equal opportunity destroyer, Fit vs Fiction, Go Daddy, GoDaddy, male eating disorders, Male-Body-Image, manorexic, masculinity, Masterminds and Wingmen, Miss Rep, Miss Representation, Muscle dysmorphia, NEDA, objectification, Olympic athletes, Packaging-Boyhood, preteen body image, preteen-health, sexist ads, Sexist Super Bowl ads, Sexualization, Super Bowl 2014 ads, talking tips on body image, The Representation Project, weightlifting

Boys, Body Image and Sexualization: An Equal Opportunity Destroyer

June 5, 2012 by Amy Jussel 9 Comments

Aug. 8, 2016 Update More new research shows marketing is responsible for creating body image issues with boys, which I've written about here, and certainly here devoted to the impact of 'bigorexia' on children's health for a decade, so no surprise there. BBC News reports the survey was conducted by advertising think tank Credos...Ironically, this excellent NYT think piece … [Read more...]

Filed Under: Advertising, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Achilles Effect, Bailey Shoemaker Richards, Bigorexia, body dissatisfaction, boys and body image, boys steroid use, Buffed-Boys, Credos Think Tank, D'Angelo objectification, male eating disorders, manorexic, Media Smarts, Mens Health, Muscle dysmorphia, NEDA, obsessive workouts, Packaging-Boyhood, Proud2BMe.org, pursuit of perfection, race and class stereotypes, Sexualization, SPARK, spark a movement, SPARK! summit, summer abs, swimsuit ready, Taylor Lautner abs, teen boys, Twilight, what happens when men get treated like women

What Does a 13-Year Old Boy Know About DATING Violence?

May 9, 2010 by Amy Jussel 14 Comments

Feb. 2013 update: First and foremost, yesterday's US Senate/VAWA vote overwhelmingly passed reauthorization and now moves on to the House of Representatives. What IS the Violence Against Women Act, specifically? Here's a comprehensive snapshot of content and history, from the National Domestic Violence Hotline. In recapping these vast resources and Twitter handles at the … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 2010, A Thin Line, abuse, AllyKatzz, APA, Bom411, Boy to man, boys to men, boyz to men, break the cycle, Buffed-Boys, coercion, controlling behavior, dating violence, DV, Elin Stebbins Waldal, Elin Waldal, emotional abuse, enlightenment, Gandhi, healthy dating, Jackson Katz, Jess Weiner, Kodiak Waldal, LiveStrong, Love is respect, misogyny, Mothers Day, NCADV, non-violence, Packaging-Boyhood, peace, perfect gift for a man, reach and teach, recovery, reinventing manhood, relationships, Respect Rx, teen dating violence, teen power, teens, The Good Men Project, The Pixel Project, Tornado Warning, turning boys into monsters, verbal abuse, violence, violence against women, what about the boys, Women2Follow

The Perfect Gift for a Man: Reinventing Manhood (Book)

December 9, 2009 by Amy Jussel 12 Comments

Dec. 9, 2009 And now for the GOOD news! Yesterday for I wrote about ‘boys being turned into monsters’ with toxic marketing proliferation about what it means to be masculine, rolling out narrowcast perceptions and gender roles thinner than a crepe. Today, meet 30 men who donated their stories, time and talent to author The Perfect Gift for a Man: 30 stories about reinventing … [Read more...]

Filed Under: Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: ActNow, AOC, AOC1, AOC2, AOC3, APA, Australia, becoming a man, book giveaway, boys, boys to men, Buffed-Boys, change agents, collaborative book, courageous men, depression, Derrick Kikuchi, Drew McClellan, Gavin Heaton, Gender, GIJoe, humanity, identity, Inspire Foundation, male heroes, male stereotypes, males, manhood, manhood for amateurs, ManWeek, masculinity, Media stereotypes, men, men and media, monster, Muscle-Men, Packaging-Boyhood, Packaging-Girlhood, peace, reach and teach, Reach Out, reinvention, Ron Mattocks, self-worth, Servant of Chaos, slackers, social-media, suicide, suicide prevention, superheroes, teens, The Age of Conversation, The Good Men Project, The Perfect Gift for a Man, Tikkun Daily, toxic cues to kids, warrior men

Disney XD: A Case Study on Packaging Boyhood

November 3, 2009 by Amy Jussel 9 Comments

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Aaron Stone, aggression, battle, Blink, boys, Buffed-Boys, competition, conquest, cool guy, Daedalus, danger driven, Disney, Disney XD, Five Tips for Raising Media Savvy Sons, Gamine-Expedition, gaming, gaming violence, gear, Gender, green, GTA, guys, Hannah Montana, heroes, In Search of Boys, joystick, Lyn Mikel-Brown, Malcolm Gladwell, Mark Tappan, marketing to boys, Media Commons, media-literacy, MMORPG, Nick-Yee, Packaging-Boyhood, risk takers, Sara-Grimes, Sharon Lamb, skater brands, slacker, sons, speed, sports, testosterone, Tinkerbell, top dog, Tough Guise, united nations, videogames, Virtual-Worlds, warriors, winning, World-of-Warcraft, youth