May 22, 2014 Adding this article from The Guardian Call of Duty: Advanced Warfare; a non-gamer's guide and Jinny Gudmundsen's Common Sense Media's post, "10 Most Violent Video Games and 10+ Alternatives as it's important to reinforce that Memorial Day is about honoring the fallen in "RL" (real life) vs on a leader board.Critical thinking, parental pre-screening and co-viewing … [Read more...]
Disney XD: A Case Study on Packaging Boyhood
November 3, 2009 by 9 Comments
Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]