heroes

It’s Veteran’s Day: If I Have To Tell You One More Time…

November 11, 2011 by Amy Jussel 8 Comments

Nov. 11, 2011 As schools let out for the Friday Veteran’s Day holiday, I double-dog dare you to ask each child why they get the day off and submit the answers here for a positive parenting prize... ...The helpful new book by Amy McCready, “If I Have to Tell You One More Time…” Founder of Positive Parenting Solutions, author McCready is partnering with Blue Star Families, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: #milfam, 11-11-11, Amy McCready, anti-war, armed forces day, battlefields, Blue Star Families, branding veterans day, Buried, Call of Duty, cause marketing, combat, conscience, deployment, duty honor, Five Point Snacks, flags of our fathers, gears of war, Glory, hawks and doves, healing, heroes, homecoming, honoring fallen, honoring troops, If I have to tell you one more time, Kids, kids grief, kids stress, line of duty, living peacefully, materialism, memorial day, mental health, military, military families, My Vetwork, nagging, National Holidays, operation gratitude, patriot, pay it forward parenting, peace, pester power, platoon, Playing War, Positive Parenting Solutions, PTSD, reach and teach, reverence, ROTC, salute, Saving Private Ryan, Sears Heroes at Home, servicemen, servicewomen, sesame workshop TLC, soldier care packages, soldiers, stress, Students, support veterans, teach your children well, USO, veterans, Veterans charities, Veterans Day, Veterans Day 2011, virtual healing, war, wounded, Wounded Warrior Project

Memorial Day Salute: Reverence, Reflection, Resources

May 28, 2010 by Amy Jussel 9 Comments

May 27, 2024 I can't believe it's been over a decade and now more than ever, this post still holds up. Thinking about my dad today and wondering what he'd think seeing how divisive our nation has become with the January 6th insurrection and the degradation of democracy amidst the tawdry 'reality tv' tripe of Trumpian tactics. It makes me shudder to think how far we've … [Read more...]

Filed Under: Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: anti-war, armed forces day, battlefields, Buried, combat, conscience, Daniel Inouye, democracy, deployment, flags of our fathers, Freedom, gears of war, Glory, hawks and doves, healing, heroes, History channel, homecoming, honoring fallen, honoring troops, Kids, line of duty, living peacefully, M*A*S*H*, memorial day, Memorial Day 2010, Memorial Day 2024, mental health, military, My Vetwork, MyVetwork, Narada Michael Walden, National Holidays, operation gratitude, patriot, peace, platoon, Playing War, PTSD, reach and teach, reverence, ROTC, salute, Saving Private Ryan, servicemen, servicewomen, sesame workshop TLC, soldier care packages, soldiers, stress, Students, support veterans, teach your children well, USO, veterans, Veterans Day, virtual healing, war, wounded

“Mouse Inc?” Disney Bullies Small & Mighty CCFC From Home?

March 10, 2010 by Amy Jussel 14 Comments

March 10, 2010 I bought and watched Academy Award nominee Food Inc. last night, the riveting documentary on corporate pressures leaning hard on farmers that’s nothing short of mafia-style thuggery for compliance and adherence to industrial machinations. Looks to me like we’ve got a similar scenario with Disney strong-arming the powers that be to silence and oust tiny but … [Read more...]

Filed Under: Advertising, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Shaping Youth Tagged With: AAP, advocacy, Baby Einstein, baby media, baby videos, banished, Brainy Baby, bullying, Campaign for a Commercial Free Childhood, CCFC, children, Children's group loses its lease, commercialization, consumer protection, Consuming kids, consumption, corporate ad creep, corporate raiders, corporate responsibility, democracy, Disney, disney refunds, Dr. Alvin F. Poussaint, DVD, emotional health, ethical marketing, Food Inc., free speech, FTC, Harvard, heroes, Hippety Hopper, JBCC, Josh Golin, Judge Baker Center, Kids, litigation, mafia maneuvers, media watchdogs, mental health, mouse house, NYT, profiteering, scrutiny, sheroes, SLJ, small and mighty, strong arming, Susan Linn, Third Sector New England, UCR Study

Who’s Your Fave Fictional Male Rodel Model & Why?

November 17, 2009 by Amy Jussel 6 Comments

Update June 14, 2014 With Father's Day approaching I thought I'd add Common Sense Media's "Favorite Film Fathers" just for fun...and reprise my post about "Media's Portrayal of Father Figures On TV" ......But truth be told, I'm most excited that HUGE gains are coming with excellent books and films uncorking important conversations about healthy masculinity, including The … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Atticus Finch, Bill Cosby, boyhood, boyhood studies, boys, boys to men, celebrity, Colby College, fame, fictional role models, Harvard Press, heroes, how marketing affects boys, Jonas Brothers, leadership, Lyn Mikel-Brown, MacGuyver, male, manhood, Mark Tappan, masculinity, media analysis, media-literacy, men, Mr. Darcy, Packaging-Boyhood, Pop-Culture, popularity, role models, sports figures, Team Edward, Team Jacob, teenagers, The new heroes and role models, Top 100 Fictional Male Role models, Tyler Cowan, WeDay, YPulse

Disney XD: A Case Study on Packaging Boyhood

November 3, 2009 by Amy Jussel 9 Comments

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Aaron Stone, aggression, battle, Blink, boys, Buffed-Boys, competition, conquest, cool guy, Daedalus, danger driven, Disney, Disney XD, Five Tips for Raising Media Savvy Sons, Gamine-Expedition, gaming, gaming violence, gear, Gender, green, GTA, guys, Hannah Montana, heroes, In Search of Boys, joystick, Lyn Mikel-Brown, Malcolm Gladwell, Mark Tappan, marketing to boys, Media Commons, media-literacy, MMORPG, Nick-Yee, Packaging-Boyhood, risk takers, Sara-Grimes, Sharon Lamb, skater brands, slacker, sons, speed, sports, testosterone, Tinkerbell, top dog, Tough Guise, united nations, videogames, Virtual-Worlds, warriors, winning, World-of-Warcraft, youth