May 19, 2015 Once upon a time, call-in centers were helpful first responders to direct levels of care, staffed with human specialists not robots, touch tone prompts, and layered redirected voicemails entangled like spaghetti.In a throwback to an era of personal, customized approaches to dilemmas, the newly proposed social media hotline for schools, called I Can Helpline.org, … [Read more...]
Hawking Hydration Low: Gatorade Tells Kids To Avoid Water
Aug. 20, 2015 Update: Now Gatorade's G-Force is forcing their bottled neon into schools under the guise of 'hydration education?' Seriously? Paging media watchdogs! Crickets. Jan. 10, 2014 I’ve written a lot about the heavy marketing of sugary/salty sports drinks over water for hydration, and this post about “kidney stones in kindergarten” serves as a public health reminder … [Read more...]
Fed Up With Food Marketing to Kids? Nosh On Food MythBusters Film
Sept. 21, 2013 Tired of the $2 billion/year endless barrage of hard sell food advertising hawking toxic crud to children to turn them into life long consumers? You’re about to get some ammo in the media battle for kids’ hearts and minds… On September 25, 2013, the online premiere of the 6-minute bite sized short animated film Food MythBusters.org promises to expose how “Big … [Read more...]
Marketing Tactics Undermine Parent Authority: Moms Not Lovin It.org
July 8, 2013 Update: Join the #MomsNotLovinIt Twitter chat about McDonalds and other fast food giants specifically targeting kids of color, and the new study in Journal of American Medical Assn on Hispanic/pediatric media exposure and the impact on children's health! May 10, 2013 Out of sight, out of mind? Hardly. As a proud participant in the Mother’s Day “Mom’s Not … [Read more...]