redefining girly – Page 3

Positive Picks In Media & Marketing: Pigtail Pals, Redefining Girly

May 5, 2011 by Amy Jussel 13 Comments

May 5, 2011 To prevent founder flameout and “battle fatigue” in the fight to win the hearts and mindshare of our children, I’ve decided to devote May to “spring forward” with media and marketing examples of companies, orgs, and projects who are POSITIVE influences and “doing it right.” Shaping Youth is shining the spotlight on indie entities we WISH would get more play … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: age compression, All Things Girl, alternative boutiques, Amy-Jussel, anti-princess, defending pretending, girls clothing, Janesville Wisconsin, kids free to be kids, Melissa Wardy, mompreneurs, online retailers, open ended play, Packaging-Girlhood, PigTail Pals, PigtailPals, play, play outdoors, Pop culture impact on kids, power of play, preserving childhood, putting the child back in childhood, Redefine Girly, redefining girly, selling out kids, sexualization of children, small business, Whimsy Bees, Women of Worth, work from home, worthy small business

Healthy Youth Media Act Pt 2: Can Change Be Legislated? (interview)

July 21, 2010 by Amy Jussel 9 Comments

July 21, 2010 Can you hear the drumbeat, Hollywood? It’s getting louder. Girl advocates like Jessica Lawrence head to Capitol Hill to discuss H.R. 4925 tomorrow to share firsthand data about how depictions of women and girls in the media affect youth health and are landing sideways. Small business entities like Melissa Wardy of Wisconsin based PigtailPals has devoted an … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: alcopops, All Things Girl, America the Beautiful, American Apparel, APA, APA Task force, appearance cues, Be the voice for girls, beauty myth, beyonce, boy toys, boys into monsters, Bratz, Capitol Hill, consumer advocacy, corporate pedophilia, dereon divas, dieting, eating-disorders, fashion-beauty-industry-expectations, FCC, FTC, Geena Davis Institute, Gender, gender equity, girl scouts, Girl Scouts of San Gorgonio Council, girls inc., GLI, GSA, GSUSA, H.R. 4925, harm of early sexualization, Healthy Media Youth Act, HGHW, hottie factor, HR4925, Huge, Jessica Lawrence, Lyn Mikel-Brown, meat marketing, media-literacy, Melissa Wardy, NCWO, obectification, Oct 22, Packaging-Boyhood, Packaging-Girlhood, parenting girls, PigTail Pals, Pink Think, plastic surgery, Pop culture impact on kids, preteens, raising girls, redefining girly, self-worth, Sesame Streetwalkers, sexism, sexist ads, Sexualization, Shelley Moore Capito, Single Ladies, So Sexy So Soon, SPARK! summit, sparksummit, support healthy media images for girls, surviving media morass, Tammy Baldwin, Tinkerbell, Wisconsin, Youth-advocacy

Kids Summer Camps & Niche Gender Marketing: Why?

June 8, 2010 by Amy Jussel 23 Comments

June 8, 2010 Why do we have to turn summer camp into a marketing opportunity for pink and blue? What's the matter with plain ol' grass green and outdoor fun? Admittedly, I never made it to a 'traditional camp' until I was a parent. We moved duty stations during summers, and if we didn’t, we were ‘free range kids,’ amped with self reliance, creative spunk, and behavior … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Shaping Youth, Stereotypes & Diversity Tagged With: Actionist Network, adventure camp, Amy-Jussel, Castles, Childhood Summers, children, childrens intelligence, Confidence Community, day camps, DigiGirlz, Disney, Every Boy, Every girl, fairytales, Geena Davis Institute, Gender, gender literacy, gender parity, Gender Portrayal, Girl Media, Girls Leadership Insititute, Jess Weiner, Kids, media-literacy, Melissa Wardy, niche camps, overnight camps, Packaging-Boyhood, Packaging-Girlhood, PigTail Pals, pink and blue, pink camping gear, Pink princess, pink tents, Pink Think, pirates, princesses, reach and teach, redefining girly, robotics, selling of pink, sociological images, STEM, stratification, summer camps, traditional camps, true child

Redefining Girly: Girls Rights Week W/Founder of Pigtail Pals

May 6, 2010 by Amy Jussel 3 Comments

May 6, 2010 Call her a mompreneur, entrepreneurista, or "the original PigTail Pal," Melissa Wardy is a mama bear with a mission and a voice that roars when it comes to changing the way our society thinks about girls. What better way to celebrate Girls Inc's Girls Rights Week than to honor the first year anniversary of a "stay-at-home mom turned work-at-home activist" … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: acid on their innocence, APA, bikinis, Candies, children, corporate ethics, empowerment, exploitation, G-string, girls inc., Girls' Rights Week, Human-billboards, innuendo, Kohls, Let her dream in every color, Melissa Wardy, panties, paper bag princess, PigTail Pals, preteens, redefining girly, self rescuing princess, sexuality, Sexualization, So Sexy So Soon, social justice, Tee shirts, thongs, undies, Wisconsin

Girls Are Not Candies. Tweens Are Not Teens. Thongs Are Not Undies.

May 4, 2010 by Amy Jussel 22 Comments

May 4, 2010 A few years back I commented on the post Confessions of a Lingerie Lover by Fae Goodman on Alternet and copped to being “one and the same.” Fae uncorked a doozy of a conversation that brought out the best/worst in femme debates as she pithily contrasted the difference between adult media messages and ‘costuming’ cues and the marketer’s desire to target adolescents, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Vapid Values Tagged With: 10 is the new 15, About-Face, acid on their innocence, adolescence, age compression, American Apparel, APA, aspirational marketing, Axe girls, best bottom contest, Body Blitz, Britney Spears, bustiers, butt floss, butts as billboards, Candies, children, confessions of a lingerie lover, corporate greed, corporate pedophilia, desensitizing, ethics, Fae Goodman, Free to be kids, G-strings, Girlcotts, Girls' Rights Week, HGHW, hypersexualization, innuendo, KGOY, Kids, Kohls, LimitedToo, lingerie, Lolita, Mama bear, Melissa Wardy, moral outrage, objectification, padded bikinis, panties, peekaboo, PigTail Pals, pink, Pop-Culture, preteens, raunchy ads, redefining girly, sex appeal, sexploitation, Sexualization, Sexualization & Body Image, slimy, So Sexy So Soon, tacky fashion, Tee shirts, thongs, training bras, tween baiting, tweens, Victoria's Secret, VS