Sharon Lamb – Page 2

Packaging Boyhood: What About BOYS Halloween Costumes?

October 19, 2009 by Amy Jussel 21 Comments

Oct. 25, 2016 Update: Given that media is slowly giving more coverage to the impact of body image on boys, including wee ones as young as six years old being 'fat-shamed' and toddlers even at age three, it seems sites from WebMD to health platforms are finally beginning to 'get it' that boys are being impacted with buffed boy cues and puffy superhero abs too! Choosing a … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: action heroes, aggression, APA study, body dissatisfaction, Body-Dysmorphia, boys, boys Halloween costumes, buffed boy, bullying, candy scares, Case for Make Believe, children, cliche characters, corporate social responsibility, costumes, DIY costumes, dominance, eating-disorders, Gender, ghoulish, girlish, girls Halloween costumes, Halloween, Halloween horrors, Halloween makeup, health, heroes, Jackson Katz, Kids, kids costumes, Lyn Mikel-Brown, machismo, macho, make believe, makeup tips, male, Mark Tappan, masculinity, media-literacy, Michele Borba, Packaging-Boyhood, pimp costumes, pirates, power, prostitots, racy, raid boys souls, Responsible Men, revealing, salacious, scary, Sexualization, sexy costumes, Sharon Lamb, skanky, slackers, So Sexy So Soon, social-media, special forces, spooky, superheroes, Ted Rutherford, teens, tough guys, toxic cues to kids, Trick or treat, true child, violence, wicked innocence, youth

What About the Boys? ‘Packaging Boyhood’ Authors Respond

October 12, 2009 by Amy Jussel 16 Comments

Oct. 12, 2009 Tomorrow Shaping Youth advisors and authors of Packaging Boyhood launch their sequel book to my favorite media literacy teaching tool on the 'pink think' stereotypes front, Packaging Girlhood. For years I've been asking the 'what about the boys' question in my work, because frankly, boys are getting just as hammered with negative cues about what 'real men' … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Adonis-Complex, aggression, Amp, Amp up before you score, Axe, beer ads, BomChickawahwah, boy toys, boys, boys costumes, boys to men, Buffed-Boys, bullies, dating violence, Gender, Halloween, how to treat women, Jackson Katz, kiddie cologne, Klondike Bars, Lyn Mikel-Brown, males, man cave, manhood, Mark Tappan, masculinity, media-literacy, men, mental health, Packaging-Boyhood, Pepsi, Pepsi Amp, player, Preteen-Boys, Pussycat Dolls, sexism, sexist commercials, sexist iPhone app, Sexuality-Boys, Sharon Lamb, slacker, superhero, thug wannabes, true child, video game violence, videogames, womanizer

A Homeless American Girl Doll: Really, AG? REALLY?

September 25, 2009 by Amy Jussel 14 Comments

Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, attention and resources to the issue I thought it was pretty cool. I met a couple of people from Virgin Mobile’s Re-Generation campaign at the cause-marketing lunch table at the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Sexualization & Body Image Tagged With: $95 doll, AG, All Things Girl, American Girl, Amy-Jussel, brandwashing, Carissa Phelps, cause marketing, children, CSR, dolls, downturn, economy, girls, Gwen, homeless, homeless doll, Lyn Mikel-Brown, Mattel, NAEH, Packaging-Boyhood, Packaging-Girlhood, ReGeneration, Sharon Lamb, shelters, Stand Up for Kids, stress, Virgin Mobile, Virgin Unite, youth, Youth homeless awareness, Youth Noise

Shaping Youth Is In the L.A. Times Today, Yawn

August 12, 2009 by Amy Jussel 16 Comments

August 12, 2009 Well, it finally happened. Full tilt desensitization. I suppressed a huge yawn and a roll of the eyes reviewing Miley’s pole dancing antics at the Teen Choice Awards with a great big ‘meh, here we go again.’ All of the replays of video and trending topics in the Twittersphere landed on me as a great big cynical 'so what' example of the mouse house … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: age compression, APA study, BomChickawahwah, celebrity, Celebrity worship, childhood, controversy, corporate blunders, Dawn Chmielewski, Dereon, desensitization, Disney, Jean Kilbourne, Kids, kids media influence, Lolita, Lyn Mikel-Brown, Media-Influence-Kids, Miley Cyrus, objectification, Packaging-Girlhood, pole dancing, Pornification, public eye, Rosalind Wiseman, sensational journalism, Sesame Streetwalkers, Sexualization, Sharon Lamb, So Sexy So Soon, TCA, Teen Choice Awards, teens

Dora The Explorer: Discover the World, Not the Mall

February 26, 2009 by Amy Jussel 24 Comments

Feb. 26, 2009 Oh fer cripes sakes. Say it ain’t so. Is Dora the Explorer getting a makeover and turning tween TOO?! Leave her alone! This "age-compression" bit is putting a new dent in my TMJ-clenched jaw as we once again see marketers "vy for the buy" with zero regard for the integrity of the message being delivered. Just LOOK at the cues being sent to ‘tween girls’ as … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: age compression, APA sexualization study, bilingual, Boots the monkey, cartoon characters, cartoons, Dora the Explorer, Early-Sexualization, Facelifts, female superheroes, Hardy Girls Healthy Women, Kids, Lyn Mikel-Brown, makeovers, Manga, Mattel, Packaging-Girlhood, Parent Dish, preschool, Sharon Lamb, Silk Spectre, Strawberry-Shortcake, tweens, Viacom, Watchmen