Growing up too soon

Rachel Simmons Chats About Mythbusting “Mean Girl” Media

August 31, 2011 by Amy Jussel 7 Comments

Aug. 31 2011 Transitioning back to school is tough, especially when media and marketing blitzes the ‘what could be’ fear dynamics of peer acceptance based on what you wear, how you look, and who you sit with at lunch. (Target's music teacher ad/video sums in satire well, "if your kids want to sound cool, they need to look cool") Now toss in the social media promises and … [Read more...]

Filed Under: Advertising, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: A Thin Line, Adinas-Deck, Amber Riley, Anne Collier, Back to school, bullycide, bullying, Bullying Prevention, Connect Safely, Curse of the Good Girl, cyber safety, digital abuse, digital angst, digital citizenship, digital drama, Digital Literacy, Facebook Safety Tips, Formspring, Girl Tips, healing, internet-safety, Jason Rzepka, JC Penney tee, kidlit, Kids Online, mean girls, Mean Stinks, media influences, media-literacy, My kid would never bully, Odd Girl Out, online safety, parenting, preteens, Rachel Simmons, Reality Bites Back, Rosalind Wiseman, safety and technology, sexting, social-media, texting, textual harrassment, thats not cool, trash talk, tweens, Words hurt

The LAMP Shines Light on Media Literacy: NAMLE Recap

August 5, 2011 by Amy Jussel 3 Comments

Aug. 5, 2011 In internet time, the couple of weeks that have passed since NAMLE (the Nat'l Assoc of Media Literacy Educators' conference) may SEEM like a virtual eternity or 'old news' as digital educators scurry about to start up a NEW school year having picked from an infovore smorgasbord of critical thinking workshops... ...But that's part of the problem in our quick … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: 140EDU, Ad satire, Amy-Jussel, BlogHer 2011, children media management, Collaboratory, collective intelligence, collective knowledge, critical thinking, Culture jamming, digital media, DigitalAds.org, Douglas Engelbart, Douglas Rushkoff, Emily Long, Erin Reilly, Kelly Mendoza, kids-food-products, kids-media, Lamplatoon, Lampoon, long form blogging, Media Education, media influence, media-literacy, MediaEd Lab, Mohammed Bilal, My Pop Studio, NAMLE, NAMLE 2011, National Assoc of Media Literacy Educators, Renee Hobbs, short attention span world, The LAMP, USC Annenberg, Youth-Media

Redefining Beauty, Reclaiming Yourself: Backtalking Billboards!

July 29, 2011 by Amy Jussel 20 Comments

July 29, 2011 Do you feel the rumble of the “I’m mad as hell and not gonna take it anymore” massive mindshifting among young women talking back to the ad industry and media machine? The “Take Back Beauty” and ‘reclaim yourself’ pushback of multiple generations of females throwing open the windows for their Howard Beale Network shoutout moment to end the nonsense of pore-less … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: About-Face, Airbrushing, ambient advertising, Amy-Jussel, augemented reality Times Square, Be Body Positive Day, beauty ideal, beauty myth, beauty pageants Australia, Beauty Reclaimed, Beauty Redefined, billboard campaign, body loathing, body-positive, Cinderella Ate My Daughter, digital enhancement, Dove Evolution, fat-hating, girl caught, girls-self-worth, Good Girls Don't Get Fat, Healthy Media Youth Act, Kite sisters, L'oreal ads banned, Lexie and Lindsay Kite, Packaging-Girlhood, Peggy Orenstein, photoshopping, Pop culture impact on kids, Powered By Girl, Promoting Healthy Media Images, Reclaim beauty, selling insecurities for profit, spark change, The Illusionists Documentary, Using the power of media for positive change, Utah billboards, women and girls in the media

Shaping Youth Is Backing The Illusionists Film About Media’s Body Blitz

July 19, 2011 by Amy Jussel 7 Comments

Update Nov. 2, 2014 Talk about a greenlight! Excited to attend Elena's "PopUp Party" today screening her important 2015 documentary film (preview here). She'll be speaking at the 3PercentConference in S.F. tomorrow on "repicturing women" with Pam Grossman. Congrats on all, Elena!Eager to connect the dots on selling insecurity for profit and pushback on this global dynamic … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 12 billboards, Adonis-Complex, Amy-Jussel, beauty myth, Beauty Redefined, Body Blitz, body dissatisfaction, Body-Dysmorphia, Body-Fixation, CCFC, commodification, Dove Evolution, Dr.-Robyn-Silverman, Early-Sexualization, Elena Rossini, Fat Hatred in Preschoolers, Fat talking tots, girls-self-worth, Good Girls Don't Get Fat, healthy media, indie films, IndieGoGo, IndieWire, influence of media, Jean Kilbourne, Kickstarter, Killing Us Softly, Lexie and Lindsay, massive media mindshift, Media Education, Media-Influence-Kids, media-literacy, objectification, Packaging-Boyhood, Packaging-Girlhood, poor body image, Positive Body Image, Project Raceway, Promoting Healthy Media Images, promoting positive body image, redefining beauty, rejecting media beauty ideals, self-funding, So Sexy So Soon, socioemotional health, Take Back Beauty, The Illusionists, The Illusionists Documentary, the perfect body, unattainable ideal, young filmmakers

Girl Caught: New Moon Girls Slams Sexualization of Kids

July 7, 2011 by Amy Jussel 14 Comments

July 7, 2011 Good news! New Moon Girls has created a prototype ‘virtual girl caught sticker’ you can slap on some of the repeat brand offenders commodifying kids to call ‘em out social media style…In essence: "GIRL CAUGHT" so we can girlcott and start to seed change. Tired of sexploitation of kids to sell swimsuits? (must read media by PigtailPals about lead visual … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 2011, acid on innocence, Actionists, Age-of-Conversation, Amy-Jussel, APA sexualization study, Beth Kanter social media, CCFC, corporate pedophilia, corporate responsibility, CSR, ethics, girl caught, girlcott, Girls Day, media-literacy, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pornification, RESPECT, Scholastic4Sale, selling out kids, Sept 22, sexploitation, Sexualization, So Sexy So Soon, SPARK, spark change

Amy Jussel Follow

Founder, https://t.co/pXG3JwXd6b Passionista, media/marketing analyst, youth advocate, former ad agency pro, author of media literacy kidlit series https://t.co/6RdcLWjQlL

Avatar Amy Jussel @shapingyouth ·

7 Jun

Try explaining to next gen students about our current system of governance and the checks and balances (or lack thereof) within…To preclude an entirely jaded and cynical public, we MUST institute reforms. Ditto the stock trading in Congress. #edu #youth #politics

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Avatar Ryan Hamilton @theryanhamilton ·

20 May

My heart is broken💔: As friends & family know, my wife was pregnant with our 2nd child, & about to begin her 2nd trimester. A few days ago she had severe pains, & bleeding, and had to go to the emergency room. There, it was discovered that our baby no longer had a heartbeat.

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Avatar Amy Jussel @shapingyouth ·

28 May

Finally, a concise piece asking the key questions about kids, tech and learning, while upending the good/bad binary that's reductive. As a substitute teacher w/a #medialiteracy lens, this critical thinking is a MUST! 🙌@LisaGuernsey #edu #k12 #parenting

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Avatar Amy Jussel @shapingyouth ·

27 May

I wrote this over a decade ago and it still applies...perhaps now more than ever. #MemorialDayRemembrance #MemorialDay https://shapingyouth.org/memorial-day-salute-2010-reverence-reflection-resources/

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The LAMP Shines Light on Media Literacy: NAMLE Recap

Redefining Beauty, Reclaiming Yourself: Backtalking Billboards!

Shaping Youth Is Backing The Illusionists Film About Media’s Body Blitz

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