Branding & Consumerism

Toward The Stars: New Online Marketplace of Goods for Girls to Soar

November 19, 2012 by Amy Jussel 5 Comments

Nov. 20, 2012 “To the moon!” was once an iconic working class phrase that 50s TV star Jackie Gleason made famous in mock-threat to his sitcom wife Alice in The Honeymooners. He'd shake his fist, “why, I oughta…kapow!” Nowadays, media like that would be rightfully trounced and denounced by domestic violence prevention and girl advocates across the board, as we instill … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: A Mighty Girl, Achilles Effect, Amy-Jussel, appearance, Black Friday, brain plasticity, Brave, change the channel of influence, Cinderella Ate My Daughter, curated kids toys, Cyber Monday, Geena Davis Institute, gender in media, Gender Portrayal, girl-empowerment, girlpower, healthier messages, in defense of girlhood, Ines Almeida, kids socioemotional health, Media-Kids, Monster High Dolls, neuroscience, New Moon Girls, No labels no limits, not about pink, PFZ Inc, PigTail Pals, pink and blue, Pink Think, Princess Free Zone, reach and teach, Redefine Girly, STEM programs for girls, stereotypes in toy aisle, Super Tool Lula, to the moon, to the stars, Toward the Stars, toys with positive values, USC Annenberg

Who Won the Debate? Kids’ Focus on Appearance Mirrors Our Country

October 4, 2012 by Amy Jussel 2 Comments

Oct. 4, 2012 Ask any kindergartener to assess the debates last night and you’d probably hear simple reactions like: “He smiles more” or “He looks nicer” or “He looks like he didn’t study”…and frankly, they wouldn’t be too far off the national polls, from a stagecrafting and telegenic reverb perspective. Of course, if you focus on content, Romney would quickly lose the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Shaping Youth, Viral & Buzz Media Tagged With: Amy-Jussel, appearance cues, Big Bird, Big Bird won the debate, children should know about elections, Critical-thinking-skills, debate literacy, election 2012, Frank Baker, Kids Pick the President, Lights Camera Debate, Media Literacy Clearinghouse, media-literacy, mtv fantasy election, Obama Romney youth vote, political literacy, politics and kids, presidential debate, ProCon.org, stagecrafting, student resources voting, Students, Vote Smart, voting with our eyes, Youth Vote

Wanted: Female Creative Directors To Change the Media Landscape

September 26, 2012 by Amy Jussel Leave a Comment

Update Oct. 30, 2014 This coming week Nov. 3 & 4, 2014 Kat Gordon's highly successful 3PercentConference circles back to its origins in San Francisco after gaining momentum across the country, expanding exponentially! Congrats to industry pros and colleagues making a difference and the 2014 line-up of speakers and subjects that matter. Looking forward to hearing more from … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 100 most influential women in advertising, 3 Percent Conference, 3% Conference, 3PercentConf.com, Ad agencies, Advertising, Amy-Jussel, APA sexualization study, female creative directors, Game Changers, Geena Davis Institute, gender and media portrayals, gender equity, Gender Portrayal, Girls are not candies, Jean Kilbourne, Kat Gordon, Kids-Advertising, lack of diversity in advertising, Mad Women, Miss Representation, Only 3% Female Creative Directors, sexualization of children, Sexualization of Kids, So Sexy So Soon, The Girl Effect, walk in someone else's shoes, Where are the Donna Drapers

Stop Texting While Driving: Will People Learn To Steer Clear?

September 19, 2012 by Amy Jussel 3 Comments

Feb. 4, 2015 Update! Tomorrow on Blog Talk Radio, impaired survivor of texting and driving Liz Marks shares her truth in a powerful show to get teens to LISTEN about putting down the phone. Lauren Galley of Girls Above Society hosts, with special guest and Shaping Youth ally Diana Graber of Cyberwise.org. Important topic that impacts us all. I plan on tuning in with my teen and … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: 23 times more likely to crash, adolescent brain, advergaming, against texting while driving, Amy-Jussel, AT&T, AT&T simulator, ATT DriveMode, behavior change, behind the wheel texting, Derek Baird, don't text and drive, Drive Safe.ly, driver's ed, driver-safety-teens-insurance-rates, It can wait, media-literacy, mobile CSR, mobile safety, Mobile Youth, neuroscience, never text and drive, no phone zone, no text is worth dying for, no text on board, no texting, not texting while driving phone, parental controls, pledge, profit over public health, responsible young drivers, speech to text recognition, stop the texts, stop the wrecks, teen drivers, Teen-Auto-safety, text no more, texting and driving, texting-while-driving, what works to drive behavior change

Bratzillaz, Novi Stars, Monster High: Same Sexualized SnoreFest

July 12, 2012 by Amy Jussel

Update April 7, 2015 Toy Joy! New offerings upending the toy industry to send healthier cues to kids: Lottie Dolls, GoGoSportsGirls, and now this new Kickstarter, Ember World adventure dolls, highlighted in this post. July 12, 2012 It's ironic that with over 900 cable networks choice is sorely lacking, as copycat formulaic media producers churn out new Reality TV genres … [Read more...]