Counter-marketing

Year Round Media That Matters: Positive Picks for Kids

November 26, 2012 by Amy Jussel Leave a Comment

Nov. 26, 2012 With all the coinage and consumption swirling around Black Friday and Cyber Monday for people hunting “deals” I think it’s fitting to honor the organizations that deliver positive media and transformative vision to kids’ lives year-round. It stays with them long after the holiday hoopla and instills the notion that we all have choices in how we want to walk … [Read more...]

Filed Under: Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Amy-Jussel, books, cause marketing, Club Chica Circle, consumption, Craig Wiesner, critical thinking, Cyber Monday, Derrick Kikuchi, gender and media portrayals, gender equality, girls leadership, girls self esteem, girls-self-worth, Green Festival, Humane Education, kids online community, meaningful gifts, media mindfulness, Media stereotypes, media-literacy, Nancy-Gruver, New Moon Girls, online gifts for kids, online magazine, positive kids toys, positive media influence, reach and teach, ScrapKins, social justice, teachable moments, Toward the Stars, transform the world, Zoe Weil

Fast Forward Health Film Fest Oct 30, Celebrate Food Day 2012

October 24, 2012 by Amy Jussel 1 Comment

Oct 24, 2012 Food Day 2012! “I don’t need any finger-wagging salad munchers scolding me about junk food” ---no worries, not happening. But if you'd like to be more informed about the reason for the movement to "eat real" and celebrate Food Day.org then follow #FoodDayConf today on Twitter for great tips on label lingo, decoding kids aisle food claims, not to mention … [Read more...]

Filed Under: Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: big food, Ca Right to Know, CCFC, CSPI, Fast Food Nation, Fast Forward Health, film fest, Food Day, Food Day 2012, food for thought, Food Inc., food marketing kids, Food Politics, GMO, health literacy, HFCS Food Supply, Kids health, kids-food-products, label lingo, label literacy, Meatrix, media-literacy, Michele Simon, Morgan Spurlock, public health policy, sustainable eating, The Real Bears

The Girl Effect Goes Global: International Day of the Girl

October 10, 2012 by Amy Jussel 2 Comments

Oct. 10, 2014 Update! In just two short years, look at the momentum of the International Day of the Girl and all that's being accomplished with fresh, new voices in the media mix. Congratulations to Malala Yousafzai and Kailash Satyarthi for winning the Nobel Peace Prize. At only 17, Malala is the youngest recipient EVER, and recognizing both a Pakistani and Indian sends an … [Read more...]

Filed Under: Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: #IDG2014, 10 X 10, Black Girls Code, Day of The Girl.org, educating girls is smart, gender equity, GimmeMo, girl power, girl-empowerment, girls education, girls leadership, Girls-Rock, GWLN, Half the Sky, International Day of the Girl, iTwixie, lift up women to lift up the world, Malala Yousafzai, Miss Representation, Monique Coleman, Plan USA, School Girls Unite, She's The First, Smart Girls Rock, Spark Movement, STEM programs for girls, STEM4Girls, The Girl Effect, united nations, women and girls lead

Julia Bluhm’s Plea To Curb PhotoShop Sparks Change at Seventeen Mag

July 8, 2012 by Amy Jussel 5 Comments

July 8, 2012 No secret the 'world according to teen magazines' is abysmal for girls, and we've seen mega-stats, studies and fact sheets about the impact on tweens and teens, (KFF pdf here) but as the adage goes... "People don't change when they see the light; they change when they feel the heat." We can thank 14-year old Julia Bluhm for sparking that bonfire. In the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: adolescent body image, Ann Shoket, beauty myth, body ideals, Body Peace Treaty, Change.org, do no harm, Early-Sexualization, girls self esteem, girls-self-worth, Julia Bluhm, Keep It Real, media impact on girls, Media-Kids, media-literacy, mental health, Miss Representation, National Eating Disorder Awareness, NEDA, Photoshop models, photoshopping body image, preteen-health, preteen-self-esteem, Seventeen Magazine, socioemotional health, SPARK, spark change, Take Back Beauty, teen depression, teen magazines, Teen Vogue petition, teens-media, thinspiration, visual literacy

Oscar Is Worthy! See Chimpanzee, Support Jane Goodall’s Work

April 18, 2012 by Amy Jussel 5 Comments

April 18, 2012 No secret I’m a fan of all creatures great and small, wildly applauding every effort to impart nature’s magnificence to 21st century kids. Whether it’s the brand new launch of TiltWorld’s app (fun little Flip the frog on an eco-mission to make real world change in climate chaos) or Richard Louv’s Children and Nature Network (C&NN awarded $100K Disney … [Read more...]