Counter-marketing

Time for a Digital Cleanse! Join Us For Screen Free Week April 30-May 6

April 12, 2012 by Amy Jussel 6 Comments

April 12, 2012 Ommm...want to join me in turning off all glowing electronic devices to celebrate CCFC's Screen Free Week of insight April 30-May 6, 2012? It's a great chance to unplug...and reconnect. Much like the freebie candlelight yoga practice I stumbled upon last evening, it's a welcome surprise to experience the calm, centered, simplicity tuning into one’s internal … [Read more...]

Filed Under: Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Amy-Jussel, balanced digital diet, CCFC, Children and Nature, children and screens, childrens media, Digital Detox, digital media, free play, Good Night iPad, Herve Tullet, Info Overload, kids and media, kids and screens, Lego Friends, Media Education, Media management, Media-Influence-Kids, media-literacy, Press Here, reach and teach, Rich Louv, Sabbath Manifesto, Screen Free Week, screen time, Susan Linn, The Nature Principle, too much media, tuning out, unplug, unplug and reboot, Unplug Your Kids, unplugged challenge, unstructured play

How Can We Use Media To Gift Without Buying?

December 11, 2011 by Amy Jussel 7 Comments

Update: Dec. 12, 2018 Open Call...for any and all ideas to give the gift of TIME to teachers, elders, family and friends and reduce consumption/increase heartfelt meaning in the process! Hit me up with your favorite finds and well-received, positive picks? Dec. 16, 2015 Update For those who appreciated the post "Toy Joy vs Consumption Junction, or one of the original posts … [Read more...]

Filed Under: Consumerism, Counter-marketing, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: anti-consumption, battling cancer, Buy Buy Baby, buy nothing, catalog shopping, CCFC, Coming of Age In a Crap Economy, commercial free, Consuming kids, consumption, critical thinking, don't buy it, eco literacy, family tradition, financial literacy, freebies, freecycling, gift of time, gift without buying, gifts, giving vs receiving, Good Night iPad, holiday debt, holiday rituals, kids gifts, Me to We, mindfulness, neuroscience of shopping, not buying it, regifting, shop til you drop, student debt, Think Geek, thought that counts, thrifty gifting, virtual gifting

Best Childrens’ TV You’ve Never Seen: Ameba TV

December 2, 2011 by Amy Jussel 6 Comments

Dec. 2, 2011 Heard of Ameba TV yet? For world-weary parents of kids aged 2-12 who'd like to allow media in moderation but are sick of monitoring cruddy channels of influence being served up by 'big media' monetization and merchandising models 24/7, Ameba TV's multi-platform subscriber service is an exhale and a welcome gift. (for about the cost of a flippin' Frappuccino … [Read more...]

Filed Under: Consumerism, Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: AAP, alternative media, ameba TV, AmebaTV, bilingual, Cat in the hat knows a lot about that, CCFC, commercial free, critical thinking, diversity, DOOF, eco moms, encouraging science, green kids, Internet TV, kids quality TV, Kids TV, Know Better Effect, language learning, LG Smart TV, meaningful media, Media management, media messaging, media-literacy, multiplatform media, New Moon Girls, not all screens equal, parental controls, PBS Kids, Preschool programming, prosocial, Ruby Skye PI, screen time, set top box, Sid the Science Kid, STEM, Subscription model, TV alternatives, tweens

The Bro Code: Media, Masculinity & Misogynistic Misfires

September 29, 2011 by Amy Jussel 19 Comments

Update Sept 3, 2015 From the maker of The Bro Code and Generation M, Thomas Keith announces his newest film trailer via Media Education Foundation titled, "The Empathy Gap: Masculinity and the Courage to Change." Looks like MEF now has streaming options for screening too...Would love to see this topic get some traction. Sept. 29, 2011 Last night, watching a tender adolescent … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Adonis-Complex, anti-grinding, APA task force sexualization girls, boys, boys to men, buffed boy, do no harm, Gender, gender and media portrayals, gender wars, GirlCaught, girls as boy toys, Humane Education, IHE, Ikea Man World, Jackson Katz, Jenna Marbles, man cave, masculinity, Media-Education-Foundation, media-literacy, MEF, Men Can Stop Rape, Packaging-Boyhood, Parents TV council, Plan-International, Playboy Club Petition, Pop culture impact on kids, Pornification, Predatory practices, Raising Girls Amidst Meat Marketing, rape jokes, Sexualization, SPARK! summit, stop disrespecting women, teen dating violence, The Bro Code, The Good Men Project, Thomas Keith, turning boys into monsters, violence against women, what about the boys, XY Online

Storytelling Via Stickers: Girl-Caught Aims To Dial Down Disrespect

September 22, 2011 by Amy Jussel 8 Comments

Sept. 22, 2011, Celebrating "Day of the Girl" Brands and broadcasters are always talking about “authentic engagement” and they’re about to get some. It all starts today, with New Moon Girls’ launch of Girl-Caught---an action, a site, and a sticker campaign that lets GIRLS literally adhere and stick to THEIR idea of what their image should be in media messaging... As we … [Read more...]