A Mighty Girl

I Am Elemental: Superheroes Strike A Pitch Perfect Toy Tenor

May 11, 2015 by Amy Jussel Leave a Comment

May 11, 2015 With superheroes crushing box office numbers with Hulk style force and toy merchandisers frantically scrambling to address market demand for sheroes deleted from mass media like an invisibly evil comic book spell, hashtags like #IncludeTheGirls are trumpeting a Herculean reminder that the new era of girls dubbed “Generation K” for Katniss will NOT be dissed and … [Read more...]

Filed Under: Pro-Social & Positive Picks Tagged With: #KeepMeridaBrave, A Mighty Girl, Amy-Jussel, Brave, Comics, female superheroes, Gender neutral toys, girls empowerment, girls toys, healthy girls toys, healthy toys, I Am Elemental Toys, IAmElemental, Joan of Arc, Julie Kerwin, play with power, positive picks, prosocial toys, SEL, SheHeroes, sheroes, social emotional learning toys, superheroes, toy industry, Toys

Archery: Using Media To Get Kids Outside, Into STEM, and More

January 2, 2014 by Amy Jussel 6 Comments

Aug. 20, 2016 Update Adding this report on the acceleration of archery as a sport for young girls, from the resource rich data gleaned from the fabulous Geena Davis Institute on Gender in Media. Also loved how STEM and physics entered into the 2016 Rio Olympics special interest stories, even the sponsored ones like the science of swimming via Twitter hashtag … [Read more...]

Filed Under: EcoKids-Environment, Marketing Shaping Youth Tagged With: #WhatIf, A Mighty Girl, Archery, archery for math science, Archery surges as sport, Black Girls Code, Brave Girls Want, Catching Fire, connecting kids to nature, eco literacy, Frozen and Catching Fire teen heroines, Frozen climate change, get kids outside, girls empowerment, girls-confidence, girls-self-worth, Hunger Games, Katniss Everdeen inspires girls, Keep Merida Brave, kids-media, making math relevant, math, Media-Influence-Kids, millennials, Nature deficit disorcer, Popularity of archery, power of media for positive change, Project Raceway, Shell Eco Marathon, sheroes, ShopGirls, STEM programs for girls, The What If Conference, women in STEM, “What if”

Take Back Halloween: Debunking the Mythology of Market Demand

October 27, 2013 by Amy Jussel Leave a Comment

Update Oct. 22, 2016 Check out the new 2016 Take Back Halloween Costume Contest! (deadline to enter 11-6-16) And...in case any hipster parents are mumbling "what's the harm it's 2016, lighten up, people" I'm adding this "What about the boys" reminder which is wince-worthy realizing I've been covering this topic for so long, and this study on sexualized body image and … [Read more...]

Filed Under: Sexualization & Body Image Tagged With: A Mighty Girl, adolescent body image, All Things Girl, Amy-Jussel, APA sexualization study, appropriate girls costumes, Brave Girls Alliance, Brave Girls Want, Early-Sexualization, Girls Costumes, girls Halloween costumes, girls leadership, girls-self-worth, Halloween costumes on the fly, healthy Halloween, historic women costumes, Malala, Melissa Wardy, mythological goddesses, non-sexy girls costumes, notable women, preteen girls, redefining girly, Sexualization of Kids, SheHeroes, sheroes, Smart Girls at the Party, So Sexy So Soon, STEM women in costume, Suzanne Scoggins, Take Back Halloween, women in history, Women Leadership

Brave Girls Want: Change. That’s Not Merida, Disney. Be Brave and Fix It

May 23, 2013 by Amy Jussel 4 Comments

June 11, 2013 Update: Brave Girls Want.com is now live! Use the hashtag #BraveGirlsWant on Twitter and “like” the new Facebook site to add your voice and views on the impact of media and marketing messaging so we can all help corporations envision (and create!) a healthier worldview for girls. From the new Brave Girls Want.com site positioning statement: “We are here to ask … [Read more...]

Filed Under: Stereotypes & Diversity Tagged With: A Mighty Girl, Amy-Jussel, beauty ideal, brain plasticity, Brave, Brave Girls Want, Brenda Chapman, child development, childrens health, Cinderella Ate My Daughter, Disney-Princesses, Dr Jennifer Shewmaker, gender stereotypes, Girls CEO Connection, girls self esteem, Keep Merida Brave, merchandising, Merida petition, Packaging-Girlhood, parenting girls, Princess Free Zone, princesses, redefining girly, sexualized dolls, Shaping Youth, That's Not Merida, Toward the Stars, toy industry, Vapid Values

A Mighty Girl: Healthier Media Messaging, One Click Convenience

December 10, 2012 by Amy Jussel Leave a Comment

April 11, 2013 Update: Check out A Mighty Girl pics for Environmental Books and movies for green kidlit and Earth Day 2013! Dec. 10, 2012 What to my wondering eyes should appear, but a miniature “Hey!” and some REAL Christmas cheer! A Mighty Girl holiday story: I’ve written about rampant sexualization and gendered absurdity narrowing choices in the toy aisle many times … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: A Mighty Girl, Amy-Jussel, antidote to sexualization, Brave, Carolyn Danckaert, Early-Sexualization, encouraging STEM, Geena Davis Institute, Gender, gender and media portrayals, gender literacy, girl-empowerment, girlpower, girls leadership, girls-self-worth, graphic novels, healthy choices, healthy girls toys, healthy media, media-literacy, Monster High, multicultural kids books, Packaging-Girlhood, Peggy Orenstein, pink and blue, positive messages about girls, positive role models for girls, Shero, sheroes, STEM for girls, strong female characters, SuperGirl, supershero, top books on bullying prevention for girls, Ultimate guide to the independent princess, winx, women and girls lead