aggression

War Games Blitz the Homefront: Halo 4, Call of Duty Livestream

November 12, 2012 by Amy Jussel 2 Comments

Nov. 12, 2012 There’s irony noting many who’ve never served in the armed forces are in a firestorm of shoot ‘em ups with newly hyped titles lobbed into the media mix like grenades bombarding the homefront this Veteran's Day. Halo 4’s empty end cap display at Target shows a few remaining remnants with Mountain Dew cases supporting the cardboard promotion, picked over like a … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Shaping Youth, Stereotypes & Diversity Tagged With: AAP, aggression, battle games, battlefields, Black Ops2, Call of Duty, COD, combat, Culture jamming, Ethics-Gaming, gaming, gaming addiction, gaming violence, Halo 4, impact of violent video games, livestream COD, Media-Education-Foundation, media-literacy, Militainment, military recruitment, military service, MMORPG, multiplayer games, multiplayer headset chat, prolonged exposure, PTSD, Seal Team 6 TMI, SEALs in media, Veterans Day, Video game realism, violence and video games, violence studies, virtual healing, Virtual Iraq, War Games, war play dilemma, War realism, women in the military

Disney XD: A Case Study on Packaging Boyhood

November 3, 2009 by Amy Jussel 9 Comments

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Aaron Stone, aggression, battle, Blink, boys, Buffed-Boys, competition, conquest, cool guy, Daedalus, danger driven, Disney, Disney XD, Five Tips for Raising Media Savvy Sons, Gamine-Expedition, gaming, gaming violence, gear, Gender, green, GTA, guys, Hannah Montana, heroes, In Search of Boys, joystick, Lyn Mikel-Brown, Malcolm Gladwell, Mark Tappan, marketing to boys, Media Commons, media-literacy, MMORPG, Nick-Yee, Packaging-Boyhood, risk takers, Sara-Grimes, Sharon Lamb, skater brands, slacker, sons, speed, sports, testosterone, Tinkerbell, top dog, Tough Guise, united nations, videogames, Virtual-Worlds, warriors, winning, World-of-Warcraft, youth

Halloween Beyond the Cliché: Packaging Boyhood Part Two

October 27, 2009 by Amy Jussel 13 Comments

Oct. 7, 2014 Update I realize I've been 'deconstructing' Halloween for years with pushback on the societal sexploitation of girls as we fiercely try to "Take Back Halloween" by mythbusting "market demand"...But the little boys' lens of how some of the girls costumes land on them is one to watch too, instilling critical thinking early on...in this case, two posts by SheKnows.com … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: aggression, boys, branding, Bryn Kressin, Buffed-Boys, childhood, Comics, communications, Gender, Halloween costumes, Joe Kelly, Kids, Lyn Mikel-Brown, Mark Tappan, media-literacy, packaging, Packaging-Boyhood, Preteen-Boys, Sharon Lamb, slackers, sons, superhero, superheroes, Trick or treat, tweens, USC Annenberg

Packaging Boyhood: What About BOYS Halloween Costumes?

October 19, 2009 by Amy Jussel 21 Comments

Oct. 25, 2016 Update: Given that media is slowly giving more coverage to the impact of body image on boys, including wee ones as young as six years old being 'fat-shamed' and toddlers even at age three, it seems sites from WebMD to health platforms are finally beginning to 'get it' that boys are being impacted with buffed boy cues and puffy superhero abs too! Choosing a … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: action heroes, aggression, APA study, body dissatisfaction, Body-Dysmorphia, boys, boys Halloween costumes, buffed boy, bullying, candy scares, Case for Make Believe, children, cliche characters, corporate social responsibility, costumes, DIY costumes, dominance, eating-disorders, Gender, ghoulish, girlish, girls Halloween costumes, Halloween, Halloween horrors, Halloween makeup, health, heroes, Jackson Katz, Kids, kids costumes, Lyn Mikel-Brown, machismo, macho, make believe, makeup tips, male, Mark Tappan, masculinity, media-literacy, Michele Borba, Packaging-Boyhood, pimp costumes, pirates, power, prostitots, racy, raid boys souls, Responsible Men, revealing, salacious, scary, Sexualization, sexy costumes, Sharon Lamb, skanky, slackers, So Sexy So Soon, social-media, special forces, spooky, superheroes, Ted Rutherford, teens, tough guys, toxic cues to kids, Trick or treat, true child, violence, wicked innocence, youth

What About the Boys? ‘Packaging Boyhood’ Authors Respond

October 12, 2009 by Amy Jussel 16 Comments

Oct. 12, 2009 Tomorrow Shaping Youth advisors and authors of Packaging Boyhood launch their sequel book to my favorite media literacy teaching tool on the 'pink think' stereotypes front, Packaging Girlhood. For years I've been asking the 'what about the boys' question in my work, because frankly, boys are getting just as hammered with negative cues about what 'real men' … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Adonis-Complex, aggression, Amp, Amp up before you score, Axe, beer ads, BomChickawahwah, boy toys, boys, boys costumes, boys to men, Buffed-Boys, bullies, dating violence, Gender, Halloween, how to treat women, Jackson Katz, kiddie cologne, Klondike Bars, Lyn Mikel-Brown, males, man cave, manhood, Mark Tappan, masculinity, media-literacy, men, mental health, Packaging-Boyhood, Pepsi, Pepsi Amp, player, Preteen-Boys, Pussycat Dolls, sexism, sexist commercials, sexist iPhone app, Sexuality-Boys, Sharon Lamb, slacker, superhero, thug wannabes, true child, video game violence, videogames, womanizer