Why 350.org? Fun Edu/Eco Activism Today For Int’l Climate Chg!

Oct. 24, 2009 Kids love "dress up" and DOING things, so today’s the day to blend the two into global fun to seed ‘one world’ thinking with 350.0rg early on, joining 181 countries for the most widespread day of environmental action in history! (CNN World coverage) Find a local event near you (ck out the global 350 map!) or create one yourself by snapping some 350 group … [Read more...]

Attention KMart Shoppers: Dating Violence on Aisle3

Oct. 11, 2009 This morning I was in a Sunday reflective sprawl, dogs piled atop the bed, newspaper everywhere, family away, foggy S.F. Bay keeping me nuzzled into my comforter, when I checked in on my laptop and almost spewed my coffee seeing this shirt. Our Shaping Youth advisors at Packaging Boyhood.com are launching their new book in 48 hours on saving our sons from … [Read more...]

Mindless Eating Goes Mobile: HealthGamers Unite!

Feb. 18, 2015 Interesting pairing of mindful eating with the ongoing distracted driving problems which I've written about often regarding what works to drive behavior change...in this MD's new wellness post connecting the dots with both! Sept. 30, 2009 I’m gearing up for theHealth2.0 conference to see what cool gizmos, mobile apps and media uses entrepreneurs have come up with … [Read more...]

A Homeless American Girl Doll: Really, AG? REALLY?

Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, attention and resources to the issue I thought it was pretty cool. I met a couple of people from Virgin Mobile’s Re-Generation campaign at the cause-marketing lunch table at the … [Read more...]

Rachel Simmons Tonight at GunnHS, Palo Alto!

Sept. 24, 2009 S.F. Bay Area readers, reminder Rachel Simmons is speaking TONIGHT for free at Palo Alto's Gunn High School (details here) about her new book The Curse of the Good Girl (living proof of same right here with yours truly, heh) I interviewed Rachel Simmons about what all has transpired in media and marketing since her decade of research on relational … [Read more...]