boys – Page 3

Halloween Beyond the Cliché: Packaging Boyhood Part Two

October 27, 2009 by Amy Jussel 13 Comments

Oct. 7, 2014 Update I realize I've been 'deconstructing' Halloween for years with pushback on the societal sexploitation of girls as we fiercely try to "Take Back Halloween" by mythbusting "market demand"...But the little boys' lens of how some of the girls costumes land on them is one to watch too, instilling critical thinking early on...in this case, two posts by SheKnows.com … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: aggression, boys, branding, Bryn Kressin, Buffed-Boys, childhood, Comics, communications, Gender, Halloween costumes, Joe Kelly, Kids, Lyn Mikel-Brown, Mark Tappan, media-literacy, packaging, Packaging-Boyhood, Preteen-Boys, Sharon Lamb, slackers, sons, superhero, superheroes, Trick or treat, tweens, USC Annenberg

Packaging Boyhood: What About BOYS Halloween Costumes?

October 19, 2009 by Amy Jussel 21 Comments

Oct. 25, 2016 Update: Given that media is slowly giving more coverage to the impact of body image on boys, including wee ones as young as six years old being 'fat-shamed' and toddlers even at age three, it seems sites from WebMD to health platforms are finally beginning to 'get it' that boys are being impacted with buffed boy cues and puffy superhero abs too! Choosing a … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: action heroes, aggression, APA study, body dissatisfaction, Body-Dysmorphia, boys, boys Halloween costumes, buffed boy, bullying, candy scares, Case for Make Believe, children, cliche characters, corporate social responsibility, costumes, DIY costumes, dominance, eating-disorders, Gender, ghoulish, girlish, girls Halloween costumes, Halloween, Halloween horrors, Halloween makeup, health, heroes, Jackson Katz, Kids, kids costumes, Lyn Mikel-Brown, machismo, macho, make believe, makeup tips, male, Mark Tappan, masculinity, media-literacy, Michele Borba, Packaging-Boyhood, pimp costumes, pirates, power, prostitots, racy, raid boys souls, Responsible Men, revealing, salacious, scary, Sexualization, sexy costumes, Sharon Lamb, skanky, slackers, So Sexy So Soon, social-media, special forces, spooky, superheroes, Ted Rutherford, teens, tough guys, toxic cues to kids, Trick or treat, true child, violence, wicked innocence, youth

What About the Boys? ‘Packaging Boyhood’ Authors Respond

October 12, 2009 by Amy Jussel 16 Comments

Oct. 12, 2009 Tomorrow Shaping Youth advisors and authors of Packaging Boyhood launch their sequel book to my favorite media literacy teaching tool on the 'pink think' stereotypes front, Packaging Girlhood. For years I've been asking the 'what about the boys' question in my work, because frankly, boys are getting just as hammered with negative cues about what 'real men' … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Adonis-Complex, aggression, Amp, Amp up before you score, Axe, beer ads, BomChickawahwah, boy toys, boys, boys costumes, boys to men, Buffed-Boys, bullies, dating violence, Gender, Halloween, how to treat women, Jackson Katz, kiddie cologne, Klondike Bars, Lyn Mikel-Brown, males, man cave, manhood, Mark Tappan, masculinity, media-literacy, men, mental health, Packaging-Boyhood, Pepsi, Pepsi Amp, player, Preteen-Boys, Pussycat Dolls, sexism, sexist commercials, sexist iPhone app, Sexuality-Boys, Sharon Lamb, slacker, superhero, thug wannabes, true child, video game violence, videogames, womanizer

Attention KMart Shoppers: Dating Violence on Aisle3

October 11, 2009 by Amy Jussel 21 Comments

Oct. 11, 2009 This morning I was in a Sunday reflective sprawl, dogs piled atop the bed, newspaper everywhere, family away, foggy S.F. Bay keeping me nuzzled into my comforter, when I checked in on my laptop and almost spewed my coffee seeing this shirt. Our Shaping Youth advisors at Packaging Boyhood.com are launching their new book in 48 hours on saving our sons from … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Damaging Drek, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Vapid Values Tagged With: abuse, Amy-Jussel, anti-dating violence, battle of the sexes, Bom411.com, boys, bullies, bullying, crime, Curse of the Good Girl, Cyberbullying, date rape, dating violence, domestic violence, domestic violence awareness, DoSomething, empowerment, Gender, girls, Hardy Girls Healthy Women, Health month, Health2.0, healthy relationships, HGHW, Kmart, Love is respect, Lyn Mikel-Brown, media influence, National teen dating abuse, NCPC, NCVC, no joke, NYVPRC, October, Packaging-Boyhood, Packaging-Girlhood, Rachel Simmons, relational aggression, SafeYouth.org, StayTeen, teen, Teen Dating Bill of rights, teen dating violence, teens, tees with tude, throw rocks at boys, toxic tees, victims, violence prevention, warning signs, youth dating violence

America the Beautiful: An “R” Rated Movie You WANT Kids To See

September 3, 2008 by Amy Jussel 23 Comments

Teens and tweens have heard more raw verbiage on school grounds in any given day than Eve Ensler's little snippet in America the Beautiful that garnered the documentary an ‘R’ rating. (trailer here) That ‘R’ is for the reform needed in movie ratings, since even the most graphic visuals of plastic surgery could have shown on ER or CSI prime time on any … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Viral & Buzz Media Tagged With: access to media, America the Beautiful, America the Beautiful documentary, America the Beautiful movie, Amy-Jussel, BABIB, Beauty products, Bigger Stronger Faster, bleaching agents, body loathing, body shame, body-positive, boys, Cancer, Congressman Jim Ramstad, Cosmetics, Darryl Roberts, Dove, Eating Disorders Coalition, eating-disorders, EDC, EWG, Fast Food Nation, Gerren Taylor, girls in Fiji, HR1424, Indie film, Interview with Darryl Roberts, Jackson Katz, Jean Kilbourne, Julianne Moore, Kate Winslet, Killing Us Softly, NEDA, packaging boyhod, Packaging-Girlhood, preteens, pthalates, Reign-of-the-Girl-Child, Revlon, S558, self-esteem, self-worth, So Sexy So Soon, teen girls, Teens for Safe Cosmetics, Tough Guise, Toxic ingredients, tween girls, Tyra Banks