Bratz – Page 2

New Years Media Messages: Packaging Boyhood Meets The Hangover

December 29, 2009 by Amy Jussel 9 Comments

Dec. 29, 2009 Last night I watched ‘The Hangover’ rated R, which I’d heard described by several YOUNG teens (meaning unable to buy a ticket unless sneaking in via diff. multiplex theater) as ‘hilarious,' and ‘over the top’ and wanted to see where the kid appeal was coming from and try to ‘relate’ to why this movie was a ‘favorite’ on many a Facebook page. I'm not here to … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: ad regulations, alcohol, alcohol in the media, alcoholic, alcopops, bartender, beer, bender, binge drinking, Binge to Blackout, boys will be boys, Bratz, breaking cycles, buzz, cads, CAMY, cartoons, CCFC, chug it, Common Sense Media, Counter-marketing, Damaging Drek, date rape drugs, designated driver, dope, drinking, drinking and driving, drunk driving, Frank Baker, frat boy, goofy, Greek, hazings, hit me, jello shots, KoolAid, liquor, lyn mikel, MADD, Marin Institute, Mark Tappan, Media Literacy Clearinghouse, Media-Education-Foundation, Media-Influence-Kids, media-literacy, MEF, MLC, MTV reality shows, Naked Brothers Band, NFL, out of control, Packaging-Boyhood, parTAY, partying, players, roofies, rootbeer, saving our sons, Sharon Lamb, sitcoms, slurred speech, sober, spiked drinks, spin the bottle, suite life of Zack and Cody, teachable moments, teaching your teen how to drink, teen brain development, teens, The Hangover, toxic cues, toys encouraging alcohol use, tweenager, tweens, vanessa van petten, VH1

So Sexy So Soon: Shaping Youth Chats With Jean Kilbourne, Ed.D.

August 17, 2009 by Amy Jussel 30 Comments

August 17, 2009 Last month So Sexy So Soon hit the market in paperback, though my hand-signed hardback by academic rockstars Diane Levin, Ph.D. and Jean Kilbourne Ed.D is frayed, highlighted, and worn from full use with youth and parent ed groups ever since its release last year. I broke bread with these two research pioneers at Susan Linn’s house when she hosted all of the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Sexualization & Body Image, Stereotypes & Diversity, Vapid Values Tagged With: age compression, APA, APA report early sexualization, Beauty, Body-Dysmorphia, Bratz, buffed boy, CCFC, children, commercialism, commodification, compassion deficit disorder, controversy, Diane Levin, gender equity, girls, Girls Gone Wild, girls-self-worth, hooking up, ideals, impersonal sex, Isis-Inc, Jean Kilbourne, Kids, Killing Us Softly, MEF, Miley Cyrus, numbing, objectification, Packaging-Girlhood, pole dancing, Pornification, provocative clothes, Pussycat Dolls, self-worth, Sesame Streetwalkers, sex objects, Sexual Media, Sexual Teens, sexuality, Sexualization, sexualized childhood, Slim Hopes, slut-ho, So Sexy So Soon, strippers, Teen Choice Awards, teens, thong, tweens, Vanity Fair, violence, War Play, youth

SmartyCard’s Summer Challenge With Scholastic: Heads Up for Fall!

May 28, 2009 by Amy Jussel 18 Comments

May 28, 2009 I was just about to post an in-depth review and analysis of the merits and watch-worthy aspects of the new SmartyCard.com "learn and earn" kids' program for 3rd-6th graders, when I received this sidewinder about their brand new alliance with Scholastic’s Summer reading challenge. I know, I know, this news is supposed to be a GOOD thing from a "halo effect" mass … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: ad-creep, Advertising, anti-rewards, backdoor branding, Book Fairs, branding, brandwashing, Bratz, cause marketing, CCFC, childhood, Chris Carvalho, Club-Penguin, commercial free, commercialism, consumption, Dizzywood, education, elementary, Elf-Island, Gazillion, Goodwashing, Ignite Learning, itunes, Kids, kids-media, learn and earn, learning, LearnStar, Lego Universe, MMORPG, motivation, non-book products, nonprofit-cause-marketing, parenting, quizzes, Raising Digital Kids, rewards, Save the Children, Scholastic, Scholastic Summer challenge, schools, Shape Up Scholastic, SmartyCard, summer slide, teachers, TechMama, Trojan Horse, Virtual-Worlds, Webkinz

Smart Girls At the Party.TV: Interview with SNL’s Amy Poehler

December 2, 2008 by Amy Jussel 16 Comments

With eight seasons of Saturday Night Live under her belt, I automatically thought SNL actress Amy Poehler's new digital TV series would be a spoof or a sketch by the screenshot alone! I mean, c'mon, as a name generation branding gal, somehow seeing Smart Girls + Party + Barbie in one princess-pop logo was almost too much to bear. My bad... Amy Poelher's intent is to … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: All Things Girl, Amy Poehler, Amy-Jussel, Axe, Barbie, Barbie Girls, Be Bratz, Bratz, Danica McKellar, digital TV, Dove, EcoMall, empowerment, Fem2.0, feminist, girl power, girls, Hollywood, identity, indie, Kids, Kiss My Math, Marianne Schnall, Math Doesn't Suck, Mattel, MGA, On Network, positive media, preteen, preteens, Saturday Night Live, self-esteem, self-worth, smart girls, Smart Girls at the Party, smart is the new cool, SNL, Unilever

CCFC Successfully Knocks Sense Into Scholastic Re: Bratz Books

September 17, 2008 by Amy Jussel 5 Comments

As an anti-censorship media maven, I’m always reticent about ‘book bans’ of any sort, except when they’ve devolved into sexualized slop like Bratz diva doll toxic commercialism with mind-numbingly vapid, unhealthy behavioral "bratitude" and streetwalker style objectification. I far prefer the commercial free book fairs sans media tie-ins (here's how … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: activism, book bans, Book Fairs, branding, Bratz, Bratz book fairs, CCFC, commercialism, corporate responsibility, dads and daughters, girls self esteem, hasbro pussycat dolls, Marketing in schools, objectification, Packaging-Girlhood, parent mobilization, preteen-health, Scholastic, sexualization of children, Susan Linn, toxic media, unethical marketing