consumption – Page 5

SmartyCard’s Summer Challenge With Scholastic: Heads Up for Fall!

May 28, 2009 by Amy Jussel 18 Comments

May 28, 2009 I was just about to post an in-depth review and analysis of the merits and watch-worthy aspects of the new SmartyCard.com "learn and earn" kids' program for 3rd-6th graders, when I received this sidewinder about their brand new alliance with Scholastic’s Summer reading challenge. I know, I know, this news is supposed to be a GOOD thing from a "halo effect" mass … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: ad-creep, Advertising, anti-rewards, backdoor branding, Book Fairs, branding, brandwashing, Bratz, cause marketing, CCFC, childhood, Chris Carvalho, Club-Penguin, commercial free, commercialism, consumption, Dizzywood, education, elementary, Elf-Island, Gazillion, Goodwashing, Ignite Learning, itunes, Kids, kids-media, learn and earn, learning, LearnStar, Lego Universe, MMORPG, motivation, non-book products, nonprofit-cause-marketing, parenting, quizzes, Raising Digital Kids, rewards, Save the Children, Scholastic, Scholastic Summer challenge, schools, Shape Up Scholastic, SmartyCard, summer slide, teachers, TechMama, Trojan Horse, Virtual-Worlds, Webkinz

Film Screenings: ATB Tonight in Marin, Consuming Kids, June 4th!

May 28, 2009 by Amy Jussel Leave a Comment

May 28, 2009 Last night’s screening of America the Beautiful in S.F. at the Clay with director Darryl Roberts for Q&A yielded another 220 ardent ATB fans and helped support About-Face in the process! Tonight Darryl will wow ‘em in San Rafael to benefit Beyond Hunger, an eating disorder recovery org, so don’t miss it!! RSVP here (or just show up at the door!) I'll … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: About-Face, America the Beautiful movie, Amy-Jussel, appearance, Beyond Hunger, CCFC, childhood, Consuming kids, consumption, cultural cues, damage, Darryl Roberts, Daughters, eating-disorders, food issues, girls, harm, Kids, Marin, movie screenings, obsession with weight, Pop-Culture, preteen, protect children, Rafael Film Center, runway models, San Rafael, super consumers, Teens Turning Green, thinspiration

Consider This: Virtual Worlds In Institutional Settings

May 7, 2009 by Amy Jussel 2 Comments

May 7, 2009 See this smiling face? Meet my goddaughter, Lara, who recently turned 12. We gifted her an Elf Island 'virtual world' membership for 'premium content' as part of her B-Day celebration. Why? 1.) It was one of the few things I KNEW she didn't have (living afar and gift-guessing is dicey) 2.) She's a VERY social only child who loves to chat and make new friends 3.) … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: AAP, ad free, ad-creep, arcade games, blurred boundaries, brand influence, branding, CCFC, commercialism, commercialism in hospitals, commercialism in schools, consumption, Critical-thinking-skills, Disney, doing good, Dora the Explorer, Eco-Childs-Play, Electronic Pacifier, Elf-Island, entertainment industry, follow the money, gaming, gaming addiction, Georgia, GoodQuests, Great Turtle Race, hospital influence, hospitals, Immersive Worlds, infant formula, institutional precedent, institutions, licensed cartoon characters, Liz and Craig Kronenberger, media-literacy, medical marketing, Nationwide Children's Hospital, NCH, OLPC, pediatrics, plant trees, Premium Content, pro-social, schools, subscriber model, video games, Virtual-Worlds, VMK, VW, Wyland

In Bed With Branding: Virtual Worlds Pair With Children’s Hospitals

May 3, 2009 by Amy Jussel 4 Comments

May 3, 2009 What's with all the children's hospitals partnering and news-making so much as of late? This spring, “Operation Teen Book Drop” gave bed bound kids across the country over 8000 titles from young adult book publishers to support Teen Literature Day, sponsored by YALSA, readergirlz, and GuysLitWire. A tad earlier, Dell Children’s Medical Center in Texas became … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: ad-creep, brand influence, cancer care, climate change, commercialism, consumption, Dell Children's Medical Center, Digital ethics, Dizzywood, doing good, Elf-Island, gaming for good, gifting, GoodQuests, GuysLitWire, healing, hospitals, illness, institutions, Kirsten Arpajian, Liz Kronenberger, Mirrored Gaming, Nationwide Children's Hospital, NCH, new media, operation teen book drop, patients, PBI, planting real trees, positive screen time, Presto, pro-social, Quests for Change, readergirlz, real hope in a virtual world, recovery, sick kids, strategic partnership, therapeutic benefit, transplants, Virtual-Worlds, WildAid, YALSA

“Consuming Kids” Is Now Available For YOU To Host A Screening!

April 24, 2009 by Amy Jussel 5 Comments

April 24, 2009 Back to our green media focus in a minute, since we're all trying to figure out whether somethin' can be done about all this consumption? But first, here's some fabulous news for change agents out there. Just in time for our Consuming Kids screening and powerhouse panel tonight in Berkeley, (and again Sun. 4-26 in San Jose and Tues. 4-28 in Palo Alto) MEF , … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Allen-Kanner, Amy-Jussel, Appetite for Profit, Brave New Theaters, CCFC, Consuming kids, consumption, eco, eco mom, Eco-Childs-Play, ecology, education, Elf-Island, Environment, film, film fest, Fresh Producers, green, Green media, Green-Teens, make a difference, Media-Education-Foundation, media-literacy, MEF, Michele Simon, NAMLE, outreach, screen a movie, Susan Linn, Sustainability, sustainable students, Two Angry Moms