digital media

Time for a Digital Cleanse! Join Us For Screen Free Week April 30-May 6

April 12, 2012 by Amy Jussel 6 Comments

April 12, 2012 Ommm...want to join me in turning off all glowing electronic devices to celebrate CCFC's Screen Free Week of insight April 30-May 6, 2012? It's a great chance to unplug...and reconnect. Much like the freebie candlelight yoga practice I stumbled upon last evening, it's a welcome surprise to experience the calm, centered, simplicity tuning into one’s internal … [Read more...]

Filed Under: Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Amy-Jussel, balanced digital diet, CCFC, Children and Nature, children and screens, childrens media, Digital Detox, digital media, free play, Good Night iPad, Herve Tullet, Info Overload, kids and media, kids and screens, Lego Friends, Media Education, Media management, Media-Influence-Kids, media-literacy, Press Here, reach and teach, Rich Louv, Sabbath Manifesto, Screen Free Week, screen time, Susan Linn, The Nature Principle, too much media, tuning out, unplug, unplug and reboot, Unplug Your Kids, unplugged challenge, unstructured play

Selling Reluctant Readers: 10 Marketing Tactics To Amp Up Fun

August 27, 2011 by Amy Jussel 10 Comments

Feb. 14, 2017 Valentine's Day Update: More ways to encourage reading, with therapy dogs (via MindshiftKQED Learning) and a few "Kidlit" picks for Valentine's Day that streamed across my desk, here and here...Off to my new tutoring gig at Reading Partners.org! Jan. 16, 2017 MLK Weekend: Book Three of March is out with Andrew Aydin, Nate Powell and John Lewis' much needed … [Read more...]

Filed Under: Advertising, Counter-marketing, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Amy-Jussel, Andew Aydin, banned books, behavioral change, book gimmicks, Boys and Reading, celebrity readers, childrens reading resources, comic books, comics in the classroom, decline in reading, digital media, digital storytelling, edu tech, education, forbidden fruit, Gamification of reading, Getting Boys to Read, graphic novels, GuysRead.com, Harry Potter Alliance, kidlit, Kids & Family Reading Report, kids choice, kids reading less, kids reading more, March, March Book Three, March Book Two, Mo Smells Pink, Nate Powell, online reading, operation teen book drop, PBS Kids, PBS Reading, pleasure reading, Read Kiddo Read, readergirlz, reading, reading games, Reading is Fundamental, reading resources, Real life heroes, Reluctant Readers, Rep. John Lewis, Room to Read, Scholastic study, Storybird, storytelling, Super Why, superheroes, SuperHeroes Documentary, SuperWhy Storybook Creator, teaching with graphic novels, teen lit, Teen Read Week, Tornado Warning, using marketing tactics, Will Smith running and reading, YA books, YALSA

The LAMP Shines Light on Media Literacy: NAMLE Recap

August 5, 2011 by Amy Jussel 3 Comments

Aug. 5, 2011 In internet time, the couple of weeks that have passed since NAMLE (the Nat'l Assoc of Media Literacy Educators' conference) may SEEM like a virtual eternity or 'old news' as digital educators scurry about to start up a NEW school year having picked from an infovore smorgasbord of critical thinking workshops... ...But that's part of the problem in our quick … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: 140EDU, Ad satire, Amy-Jussel, BlogHer 2011, children media management, Collaboratory, collective intelligence, collective knowledge, critical thinking, Culture jamming, digital media, DigitalAds.org, Douglas Engelbart, Douglas Rushkoff, Emily Long, Erin Reilly, Kelly Mendoza, kids-food-products, kids-media, Lamplatoon, Lampoon, long form blogging, Media Education, media influence, media-literacy, MediaEd Lab, Mohammed Bilal, My Pop Studio, NAMLE, NAMLE 2011, National Assoc of Media Literacy Educators, Renee Hobbs, short attention span world, The LAMP, USC Annenberg, Youth-Media

Last Minute Mother’s Day Digital Gifts (Free Ones, Too!)

May 8, 2011 by Amy Jussel 4 Comments

May 7, 2011 Update 5-8: To Mama With Love.org is a smidge away fm receiving a fund match; just $1K more in the next 8 hours to get $5K.extra. Can you help 'em? Ready to put your mom on the map? When I wrote “Mother’s Day Media Worth Forwarding to a Friend” I added a link list of meaningful gift gestures and ideas (recapped at the end) and am excited to update it with … [Read more...]

Filed Under: Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: Cool Mom Tech, customizable, digital media, Free App Bundle, Free apps, Freebie-Finds-Kids, Gifts from the heart, handmade for mom, Homemade Mother's Day, JibJab, Kids custom media, mom is the star, Mom Rap, Mom-a-thon, Moms Day Media, Moms Rising, Moms Who Inspire, Mother's Day media, Mother's Day Proclamation, mothering, Mothers Day, parenting, Roses for Peace, STEM, Thank A Mom Movement, To Mama With Love, True meaning of Mother's Day, Viral Videos, Why Are You On Twitter?

Sony May Singe Itself: Slimy Innuendo Ignites Backdraft

September 2, 2010 by Amy Jussel 6 Comments

September 2, 2010 Without a doubt, guerrilla marketing campaigns can be effective disruptors as well as clever marketing and teaching tools for advertising AND media literacy. But what happens when “attention” trumps common sense and branding ethics like this Sony ambient ad campaign? Its proliferation is akin to the “Captive” audience billboard debacle awhile back. As … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: accountability, adolescent angst, Alloy, ambient advertising, behavioral cues, branding, branding-youth, Captive audience, commodification, Consuming kids, corporate social responsibility, digital media, FCC, FTC, goofball guy movies, Gossip Girl, influencers, interactive marketing, Isis, ISIS Advocates for Youth, Kids health, Kmart, mean girls, Media-Influence-Kids, media-literacy, preteens, Pretty Little Liars, product engagement, product integration, Scarleteen, sex sells, sexuality, shock schlock, Sony, Sony fail, teen pregnancy, teens, The Virginity Hit, toxic media, virginity, virgins