“Check It Out! I Got A Sponsor For My Race!” A Wellness Media Mashup

Belated congratulations to our own Shaping Youth Nutrition MA, RD, and ACSM Certified Health Fitness Correspondent Rebecca Scritchfield, (yes, those letters ALL matter, as she’s worked her tail off for ‘em!) for she just ran a very personal, very applaudable self-challenge on behalf of Diabetes Research and Education. She’s inspired so many of us who have … [Read more...]

Farmers Markets Go Digital: Find Healthy Food Near YOU!

Tonight Shaping Youth proudly hosts filmmaker Amy Kalafa of Two Angry Moms at Parents Place joining Farmers Market pals like Sarah Nelson of Fresh Approach who is stellar at getting the word out regionally to all the farmer's market folks who in turn inform us "what's in season" with handy charts like this one...But we also wanted to provide a searchable database for our … [Read more...]

Blog Action Day: Overcoming Poverty With Global Water

It’s been a hairy day of stressful mayhem, as I slid in my socks on the linoleum floor of digital deadlines to file my grant app for the MacArthur Foundation Digital Media Learning Competition with literally about 2 minutes to spare. Between technical glitches and last minute shifts in recommendation letters I found myself in that intense phase of heart palpitating … [Read more...]

Two Angry Moms Bring A Fresh Approach To Shaping Youth 9-21!

Filmmaker Amy Kalafa will be with us in October in person instead of September! Haven’t lost my ad agency headline-writing ability to cram all the vital sponsorship info into a log line, but HAVE lost my ability to triple-check dates, as Amy Kalafa's schedule is equally zany as mine, and she's now flying in NEXT month to join us, so our 9-21 speaker is TBD. THIS … [Read more...]

HFCS Ad Analysis: Dieticians Dissed, Media Literacy Mandatory

When I sounded off in HFCS Corn Wars about the ‘artificial sweetness’ of the ubiquitous HFCS ads, I promised I’d have our own nutrition correspondent, Rebecca Scritchfield weigh in with her professional analysis, but first…you MUST see BlogHer Gena Haskett’s insightful piece on the way we should consume advertising. It’s straightforward, … [Read more...]