Sept. 22, 2011, Celebrating "Day of the Girl" Brands and broadcasters are always talking about “authentic engagement” and they’re about to get some. It all starts today, with New Moon Girls’ launch of Girl-Caught---an action, a site, and a sticker campaign that lets GIRLS literally adhere and stick to THEIR idea of what their image should be in media messaging... As we … [Read more...]
Sept 12, 2011 After the ludicrous JCPenney toxic tee-shirt with a wink and nod to academic underachievement "I'm Too Pretty For Math, So My Brother Has To Do It For Me" and the fabulous rapid-reply from Pigtail Pals, Redefining Girly producing a proud and positive tee in response, "Pretty's Got Nothing to Do With It" it makes me wonder why media continues to cover the problems … [Read more...]
Update Nov. 2, 2014 Talk about a greenlight! Excited to attend Elena's "PopUp Party" today screening her important 2015 documentary film (preview here). She'll be speaking at the 3PercentConference in S.F. tomorrow on "repicturing women" with Pam Grossman. Congrats on all, Elena!Eager to connect the dots on selling insecurity for profit and pushback on this global dynamic … [Read more...]
July 7, 2011 Good news! New Moon Girls has created a prototype ‘virtual girl caught sticker’ you can slap on some of the repeat brand offenders commodifying kids to call ‘em out social media style…In essence: "GIRL CAUGHT" so we can girlcott and start to seed change. Tired of sexploitation of kids to sell swimsuits? (must read media by PigtailPals about lead visual … [Read more...]
Mar. 16, 2011 Show and tell time on this Wordless Wednesday. Not going to give them the pleasure of naming names here to add to their search engine buzz, since research has shown that one of mega-marketer's favorite ploys is now baiting parents for "outrage" ...(yes, there are even strategic microsites like "your mom hates this" to serve as catnip for older kids, sigh, … [Read more...]
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