pester power

Fed Up With Food Marketing to Kids? Nosh On Food MythBusters Film

September 21, 2013 by Amy Jussel Leave a Comment

Sept. 21, 2013 Tired of the $2 billion/year endless barrage of hard sell food advertising hawking toxic crud to children to turn them into life long consumers? You’re about to get some ammo in the media battle for kids’ hearts and minds… On September 25, 2013, the online premiere of the 6-minute bite sized short animated film Food MythBusters.org promises to expose how “Big … [Read more...]

Filed Under: Nutrition & Wellness Tagged With: #MomsNotLovinIt, Amy-Jussel, Anna Lappe, brand-ambassadors, Burger King, clowning around with kids health, corporate accountability, corporate ethics, Counter-marketing, DigitalAds.org, fast food marketing, Fast Food Nation, Feeding Frenzy, food marketing to kids, Food Mythbusters, Food Myths, food policy, Food Politics, FoodMyths, Healthy-Kids, junk food ads, junk food in schools, junk food marketing, Kids food marketing, Kids health, kids nutrition, Moms Not Lovin It, nag factor, nutrition education, obesity prevention, pester power, preventive health, processed foods, public health, secret documents sugar industry, Stop Corporate Abuse, Talking to Kids About Junk Food

Back to School: Using Branding as a Media Literacy Lesson

September 4, 2013 by Amy Jussel Leave a Comment

August 20, 2015 Update: More Back to School branding boondoggles...Remember when the G-force Gatorade tribe was caught red-handed with their marketing machinations of hawking sugar hydration to students over regular water? Well, they're at it again, this time sneaking their sports drinks message into schools as 'hydration education' which is perhaps one of the biggest shilling … [Read more...]

Filed Under: Branding & Consumerism, Marketing Shaping Youth Tagged With: 5 ways to combat back to school marketing, Amy-Jussel, Back to school, back to school marketing, campus bike, campus marketing, campus safety, cause marketing, circle of 6 app, college branding, college marketing, college students apathetic about brands, Counter-marketing, critical thinking, Critical-thinking-skills, fast food marketing, fight fire with fire, financial literacy teens, Freshman 15, kids and media, kids credit cards, Marketing in schools, marketing tactics, media-literacy, MOOC, NAMLE, pester power, teens and privacy, think red, Think Watson

Toy Joy or Consumption Junction? Critical Thinking for Holiday Fun

November 15, 2012 by Amy Jussel Leave a Comment

Dec. 7, 2016 Update Why not turn holiday gifting into a media literacy opportunity? Tomorrow I'll be signing up once again for Samaritan House sorting and stocking for kids less fortunate and I can't help but think it'll end up being a blog post about what toys are being gifted and how... From gendered cues to ages and stages, I'm sure it will prove enlightening as I … [Read more...]

Filed Under: Advertising, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Buy Me That, cause marketing, CCFC, change the channel of influence, critical thinking, deconstructing toy ads, eco-friendly toys, empowering gifts for girls, Engage Education, Gender neutral toys, Goldie Blox, Holiday 2012, kids gifts, meaningful gifts, Media Literacy Clearinghouse, Media management, media-literacy, NAMLE, New Moon Girls, pester power, Philosophy for Kids, positive kids toys, project girl, put your money where your mouth is, reach and teach, ScrapKins, social justice, Sophia the Great, SuperToolLula, support healthy media images for girls, teachable moments, Toward the Stars, toys 2012, Zilly

It’s Veteran’s Day: If I Have To Tell You One More Time…

November 11, 2011 by Amy Jussel 8 Comments

Nov. 11, 2011 As schools let out for the Friday Veteran’s Day holiday, I double-dog dare you to ask each child why they get the day off and submit the answers here for a positive parenting prize... ...The helpful new book by Amy McCready, “If I Have to Tell You One More Time…” Founder of Positive Parenting Solutions, author McCready is partnering with Blue Star Families, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: #milfam, 11-11-11, Amy McCready, anti-war, armed forces day, battlefields, Blue Star Families, branding veterans day, Buried, Call of Duty, cause marketing, combat, conscience, deployment, duty honor, Five Point Snacks, flags of our fathers, gears of war, Glory, hawks and doves, healing, heroes, homecoming, honoring fallen, honoring troops, If I have to tell you one more time, Kids, kids grief, kids stress, line of duty, living peacefully, materialism, memorial day, mental health, military, military families, My Vetwork, nagging, National Holidays, operation gratitude, patriot, pay it forward parenting, peace, pester power, platoon, Playing War, Positive Parenting Solutions, PTSD, reach and teach, reverence, ROTC, salute, Saving Private Ryan, Sears Heroes at Home, servicemen, servicewomen, sesame workshop TLC, soldier care packages, soldiers, stress, Students, support veterans, teach your children well, USO, veterans, Veterans charities, Veterans Day, Veterans Day 2011, virtual healing, war, wounded, Wounded Warrior Project

Deconstructing Spongebob, Pt2: A Preschool Parenting Lens

September 20, 2011 by Amy Jussel 1 Comment

Sept. 20, 2011 In part one, the prelude to this post, I tried to frame the notion of critical thinking skills as a sphere to hold up to the light and rotate slowly instead of banging out opinions in point-counterpoint opposite spectrum and debate polarity. Partly that's because the two focal points I was covering (CCFC's rub with Spongebob Spongebob preschool merchandising … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: AAP, ad-creep, brains and TV, branding-youth, cartoon characters, cartoon-products, cartoons influence, CCFC, child development, childrens cognitive inability to understand, cognitive science, commercial brands, consumption, Critical-thinking-skills, David Kleeman, executive function, fast-paced TV, Karen Dahl, Kids TV, licensed cartoon characters, media watchdogs, media-literacy, merchandising, neuro cognition, Nickelodeon, pediatrics, pester power, Preschool brain science, Preschool marketing, Preschool programming, PTC, self-regulation, Spongebob Research, Spongebob Squarepants, University of Virginia, working memory