princesses

Brave Girls Want: Change. That’s Not Merida, Disney. Be Brave and Fix It

May 23, 2013 by Amy Jussel 4 Comments

June 11, 2013 Update: Brave Girls Want.com is now live! Use the hashtag #BraveGirlsWant on Twitter and “like” the new Facebook site to add your voice and views on the impact of media and marketing messaging so we can all help corporations envision (and create!) a healthier worldview for girls. From the new Brave Girls Want.com site positioning statement: “We are here to ask … [Read more...]

Filed Under: Stereotypes & Diversity Tagged With: A Mighty Girl, Amy-Jussel, beauty ideal, brain plasticity, Brave, Brave Girls Want, Brenda Chapman, child development, childrens health, Cinderella Ate My Daughter, Disney-Princesses, Dr Jennifer Shewmaker, gender stereotypes, Girls CEO Connection, girls self esteem, Keep Merida Brave, merchandising, Merida petition, Packaging-Girlhood, parenting girls, Princess Free Zone, princesses, redefining girly, sexualized dolls, Shaping Youth, That's Not Merida, Toward the Stars, toy industry, Vapid Values

Kids Summer Camps & Niche Gender Marketing: Why?

June 8, 2010 by Amy Jussel 23 Comments

June 8, 2010 Why do we have to turn summer camp into a marketing opportunity for pink and blue? What's the matter with plain ol' grass green and outdoor fun? Admittedly, I never made it to a 'traditional camp' until I was a parent. We moved duty stations during summers, and if we didn’t, we were ‘free range kids,’ amped with self reliance, creative spunk, and behavior … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Shaping Youth, Stereotypes & Diversity Tagged With: Actionist Network, adventure camp, Amy-Jussel, Castles, Childhood Summers, children, childrens intelligence, Confidence Community, day camps, DigiGirlz, Disney, Every Boy, Every girl, fairytales, Geena Davis Institute, Gender, gender literacy, gender parity, Gender Portrayal, Girl Media, Girls Leadership Insititute, Jess Weiner, Kids, media-literacy, Melissa Wardy, niche camps, overnight camps, Packaging-Boyhood, Packaging-Girlhood, PigTail Pals, pink and blue, pink camping gear, Pink princess, pink tents, Pink Think, pirates, princesses, reach and teach, redefining girly, robotics, selling of pink, sociological images, STEM, stratification, summer camps, traditional camps, true child

Using Matching Funds Marketing Tactics: A Win-Win For Kids

December 30, 2008 by Amy Jussel 1 Comment

Ok mathletes and marketing mavens...when does $125=$250? The economy’s in the tank, and I want every penny leveraged to the max, so it makes sense that I’d wait until the 'best year-end deal' to gift to my favorite orgs using matching funds before Jan. 1. Since I literally received an EASTER toy catalog promo the day after Christmas (ack!) I’ve decided … [Read more...]

Filed Under: Advertising, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: 2 for 1, CCFC, cellphones, changing the present, Commercialization of Childhood, Dizzywood, double your money, economics, Elf-Island, fast food marketing, getting to yes, Harvard Program on Negotiation, Kids, limited time offer, marketing tactics, matching funds, MEF, microfunding, more for the money, negotiation, nonprofits, parenting, PON, princesses, teens, toy industry, tweens, unlimited texting, Weary parents, year end appeals, Zookazoo