Sept. 22, 2011, Celebrating "Day of the Girl" Brands and broadcasters are always talking about “authentic engagement” and they’re about to get some. It all starts today, with New Moon Girls’ launch of Girl-Caught---an action, a site, and a sticker campaign that lets GIRLS literally adhere and stick to THEIR idea of what their image should be in media messaging... As we … [Read more...]
Sept 12, 2011 After the ludicrous JCPenney toxic tee-shirt with a wink and nod to academic underachievement "I'm Too Pretty For Math, So My Brother Has To Do It For Me" and the fabulous rapid-reply from Pigtail Pals, Redefining Girly producing a proud and positive tee in response, "Pretty's Got Nothing to Do With It" it makes me wonder why media continues to cover the problems … [Read more...]
July 7, 2011 Good news! New Moon Girls has created a prototype ‘virtual girl caught sticker’ you can slap on some of the repeat brand offenders commodifying kids to call ‘em out social media style…In essence: "GIRL CAUGHT" so we can girlcott and start to seed change. Tired of sexploitation of kids to sell swimsuits? (must read media by PigtailPals about lead visual … [Read more...]
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