Archives for 2013

Fed Up With Food Marketing to Kids? Nosh On Food MythBusters Film

September 21, 2013 by Amy Jussel Leave a Comment

Sept. 21, 2013 Tired of the $2 billion/year endless barrage of hard sell food advertising hawking toxic crud to children to turn them into life long consumers? You’re about to get some ammo in the media battle for kids’ hearts and minds… On September 25, 2013, the online premiere of the 6-minute bite sized short animated film Food MythBusters.org promises to expose how “Big … [Read more...]

Filed Under: Nutrition & Wellness Tagged With: #MomsNotLovinIt, Amy-Jussel, Anna Lappe, brand-ambassadors, Burger King, clowning around with kids health, corporate accountability, corporate ethics, Counter-marketing, DigitalAds.org, fast food marketing, Fast Food Nation, Feeding Frenzy, food marketing to kids, Food Mythbusters, Food Myths, food policy, Food Politics, FoodMyths, Healthy-Kids, junk food ads, junk food in schools, junk food marketing, Kids food marketing, Kids health, kids nutrition, Moms Not Lovin It, nag factor, nutrition education, obesity prevention, pester power, preventive health, processed foods, public health, secret documents sugar industry, Stop Corporate Abuse, Talking to Kids About Junk Food

Brave Girls Want: A Movement, Not a Moment.

September 10, 2013 by Amy Jussel Leave a Comment

Sept. 11, 2013 Grand Finale Tally for IndieGoGo campaign ended at 11:59PT: $26,673 Sept. 9, 2013 Today marks the triumph of a grassroots groundswell over colossal corporate branding, with the tipping point to “take back the media” coming from individuals, en masse! Tomorrow, the Brave Girls Invade Times Square campaign will be featured as the IndieGoGo crowdfunding … [Read more...]

Filed Under: Emerging trends & STEM Tagged With: #KeepMeridaBrave, adolescent body image, Amy Jussel Partner, Amy-Jussel, APA task force sexualization girls, BGW, brain plasticity, Bratzillaz, Brave, Brave director Brenda Chapman, Brave Girls Alliance, Brave Girls Invade Times Square, Brave Girls Want, Brenda Chapman, change the channel of influence, child development, Cinderella Ate My Daughter, Consumerism, consumption, corporate social responsibility, CSR, Disney, Disney-Princesses, diversity, gender equity, gender parity, girls leadership, hypersexualized, If you had the chance to change your fate, Ines Almeida, International Day of the Girl, Let Toys Be Toys, Media and Perception of Reality, media-literacy, Media-Makeovers, Melissa Wardy, merchandising, Merida makeover, Merida petition, Monster High, Packaging-Girlhood, parenting, Peggy Orenstein, PigTail Pals, preteen body image, Princess Free Zone, Princess Merida, Rebecca Hains, redefining girly, Sexualization, sexualized dolls, SheHeroes, So Sexy So Soon, stereotypes, That's Not Merida, Toward the Stars, toy industry

Back to School: Using Branding as a Media Literacy Lesson

September 4, 2013 by Amy Jussel Leave a Comment

August 20, 2015 Update: More Back to School branding boondoggles...Remember when the G-force Gatorade tribe was caught red-handed with their marketing machinations of hawking sugar hydration to students over regular water? Well, they're at it again, this time sneaking their sports drinks message into schools as 'hydration education' which is perhaps one of the biggest shilling … [Read more...]

Filed Under: Branding & Consumerism, Marketing Shaping Youth Tagged With: 5 ways to combat back to school marketing, Amy-Jussel, Back to school, back to school marketing, campus bike, campus marketing, campus safety, cause marketing, circle of 6 app, college branding, college marketing, college students apathetic about brands, Counter-marketing, critical thinking, Critical-thinking-skills, fast food marketing, fight fire with fire, financial literacy teens, Freshman 15, kids and media, kids credit cards, Marketing in schools, marketing tactics, media-literacy, MOOC, NAMLE, pester power, teens and privacy, think red, Think Watson

Navigating Boy Culture With Masterminds & Wingmen

August 31, 2013 by Amy Jussel 2 Comments

Aug. 30, 2013 There are certain overused terms pervasive in our media culture that jolt my critical thinking radar into high alert skepticism: ”parenting expert” is one of them, and “bullying prevention specialist” is another…And though author Rosalind Wiseman uses neither title, she’s one of the few that merits both monikers. In her new book “Masterminds & Wingmen: … [Read more...]

Filed Under: Pro-Social & Positive Picks, Stereotypes & Diversity

“Brave Girls Want” Marissa Mayer to Lead, Not Follow

August 23, 2013 by Amy Jussel Leave a Comment

Aug. 22, 2013 Yahoo CEO Marissa Mayer has posed a vast public health problem in the latest edition of Vogue……Literally and figuratively.That can be a good thing if it helps ignite a media conversation on the saturation of sexualization in our culture that epitomizes the objectives of our movement at “Brave Girls Want” to take back media from depictions of women that have … [Read more...]

Filed Under: Sexualization & Body Image Tagged With: ACES, ACEs study, Adverse Childhood Experiences, Amy-Jussel, APA sexualization study, APA task force sexualization girls, Brave Girls Want, Brokeback pose, child development, childrens health, Gale Dines, girls health, hyper-sexualization, Marissa Mayer, Marissa Mayer Vogue, Masterminds and Wingmen, Media-Influence-Kids, media-literacy, Men-Ups, Merida makeover, objectification, Pop culture impact on kids, Pornland, Preteen-Identity, preteen-self-esteem, profit over public health, puberty, public health, rape culture, Rosalind Wiseman, sex objects, Sexualization, Take back media, TDV, teen dating abuse, teen sexual behavior, textual harassment

Amy Jussel Follow

Founder, https://t.co/pXG3JwXd6b Passionista, media/marketing analyst, youth advocate, former ad agency pro, author of media literacy kidlit series https://t.co/6RdcLWjQlL

Avatar Amy Jussel @shapingyouth ·

26 Apr

Finally, some good news about #BookBans resulting in increased efforts for more diversity in #kidlit! Huge thanks to @LEEandLOW @ALALibrary and other folks like @reachandteach @transformworld that tirelessly advocate for children's #edu 📚

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Avatar Renee Hobbs @reneehobbs ·

23 Apr

Librarians, are you preparing the people in your community to recognize & resist the many forms of #Election2024 propaganda they will encounter, including deepfakes, AI chatbots, and more? https://www.ala.org/tools/sites/ala.org.tools/files/content/Media-Lit_Arch_Prog-Guide.pdf

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Avatar Faith Rogow @insightersed ·

12 Nov

The guide to #MediaLiteracy you've been waiting for: http://bit.ly/3FXv3XQ Centers librarians, IDs anchor skills & provides a developmental progression, describes components of inquiry-based, student-centered pedagogy, integrates media lit into existing core subject areas.

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Avatar Amy Jussel @shapingyouth ·

10 Apr

Bout time #medialiteracy takes prominence with a strong resurgence again… Promising development🤞#misinformation #FactsMatter

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