Branding & Consumerism

Media Addiction vs. Agency: The Context of Control Part Two

January 13, 2010 by Amy Jussel 11 Comments

Jan. 13, 2010 My brother AND my mother sent me this little cartoon jab which left me snickering and simultaneously standing up to stretch. As evidenced in part one of addiction vs. agency in media management, I'm not the type to be consumed by disordered terminology, symptoms and panic statistics flinging about... If I were, I might have seen it as a dire familial sign or … [Read more...]

Filed Under: Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: 8 ways you might be insane, agency, Alexandra Rampy, Avatar blues, behavior, cellphone contracts, Center for Online Addiction, Common Sense Media, computer addiction, disorders, DML Competition, family media agreements, family time, free agency, healthy media diet, internet addiction, internet addiction quiz, junk science, Kids, labeling, Media management, media-literacy, medical terminology, net addiction, privileges, psychetruth, psychiatrists, psychiatry, psychologist, reimaging learning, risk management, rules, self-analysis, self-help, Sheeple, shrinks, SmartyCard, social stigma, social-media, symptoms of internet addiction, teens

New Years Media Messages: Packaging Boyhood Meets The Hangover

December 29, 2009 by Amy Jussel 9 Comments

Dec. 29, 2009 Last night I watched ‘The Hangover’ rated R, which I’d heard described by several YOUNG teens (meaning unable to buy a ticket unless sneaking in via diff. multiplex theater) as ‘hilarious,' and ‘over the top’ and wanted to see where the kid appeal was coming from and try to ‘relate’ to why this movie was a ‘favorite’ on many a Facebook page. I'm not here to … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: ad regulations, alcohol, alcohol in the media, alcoholic, alcopops, bartender, beer, bender, binge drinking, Binge to Blackout, boys will be boys, Bratz, breaking cycles, buzz, cads, CAMY, cartoons, CCFC, chug it, Common Sense Media, Counter-marketing, Damaging Drek, date rape drugs, designated driver, dope, drinking, drinking and driving, drunk driving, Frank Baker, frat boy, goofy, Greek, hazings, hit me, jello shots, KoolAid, liquor, lyn mikel, MADD, Marin Institute, Mark Tappan, Media Literacy Clearinghouse, Media-Education-Foundation, Media-Influence-Kids, media-literacy, MEF, MLC, MTV reality shows, Naked Brothers Band, NFL, out of control, Packaging-Boyhood, parTAY, partying, players, roofies, rootbeer, saving our sons, Sharon Lamb, sitcoms, slurred speech, sober, spiked drinks, spin the bottle, suite life of Zack and Cody, teachable moments, teaching your teen how to drink, teen brain development, teens, The Hangover, toxic cues, toys encouraging alcohol use, tweenager, tweens, vanessa van petten, VH1

The Perfect Gift for a Man: Reinventing Manhood (Book)

December 9, 2009 by Amy Jussel 12 Comments

Dec. 9, 2009 And now for the GOOD news! Yesterday for I wrote about ‘boys being turned into monsters’ with toxic marketing proliferation about what it means to be masculine, rolling out narrowcast perceptions and gender roles thinner than a crepe. Today, meet 30 men who donated their stories, time and talent to author The Perfect Gift for a Man: 30 stories about reinventing … [Read more...]

Filed Under: Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: ActNow, AOC, AOC1, AOC2, AOC3, APA, Australia, becoming a man, book giveaway, boys, boys to men, Buffed-Boys, change agents, collaborative book, courageous men, depression, Derrick Kikuchi, Drew McClellan, Gavin Heaton, Gender, GIJoe, humanity, identity, Inspire Foundation, male heroes, male stereotypes, males, manhood, manhood for amateurs, ManWeek, masculinity, Media stereotypes, men, men and media, monster, Muscle-Men, Packaging-Boyhood, Packaging-Girlhood, peace, reach and teach, Reach Out, reinvention, Ron Mattocks, self-worth, Servant of Chaos, slackers, social-media, suicide, suicide prevention, superheroes, teens, The Age of Conversation, The Good Men Project, The Perfect Gift for a Man, Tikkun Daily, toxic cues to kids, warrior men

Turning Boys Into Monsters: Energy Drink Leaves A Foul Taste (Again)

December 8, 2009 by Amy Jussel 26 Comments

Dec. 8, 2009 It’s Tuesday, time for our weekly “Packaging Boyhood” focus, so what better time than the holiday season to sound the 'red' siren on the 'green' brand that tween and teen boys are sucking up to...Monster energy drink. With everything from motocross and macho madness to the thumping, screaming, ‘over the top’ rebel yell, Monster ‘packs a vicious punch’ by … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Stereotypes & Diversity, Vapid Values Tagged With: alcohol, alcopops, behavior, BJ-Fogg, boys, Burger King, caffeine, Camel Orbs, cardiac, childrens health, cocktail, energy fiend, energy shots, energy-drinks, jolt and crash, kids nutrition, Lyn Mikel-Brown, macho, manhood, Mark Tappan, market confusion, marketing, masculinity, monster, monster hitman, objectification, Packaging-Boyhood, Packaging-Girlhood, paid to party, persuasion, pink cigarettes, preteen-health, Red Bull, RockStar, Sharon Lamb, shooters, sodium, squarebutts, sugary sodas, taurine, teens, thinspiration, toxic cues, toxic cues to kids, violence, wellness, Xtreme

Is There a Possibility the FCC Hasn’t Seen The Irony Here?

December 6, 2009 by Amy Jussel 6 Comments

Dec. 6, 2009 Samuel Johnson once said, “Our aspirations are our possibilities.” I love the limitless empowerment in the short phrase, so when I heard there was going to be a new online DIY craft show called ‘The Possibility Shop’ with Jim Henson’s name attached, I thought perhaps there would be a “possibility” that media would be used to create a sort of eco-Etsy style … [Read more...]