Branding & Consumerism

Shaping Youth Is Backing The Illusionists Film About Media’s Body Blitz

July 19, 2011 by Amy Jussel 7 Comments

Update Nov. 2, 2014 Talk about a greenlight! Excited to attend Elena's "PopUp Party" today screening her important 2015 documentary film (preview here). She'll be speaking at the 3PercentConference in S.F. tomorrow on "repicturing women" with Pam Grossman. Congrats on all, Elena!Eager to connect the dots on selling insecurity for profit and pushback on this global dynamic … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 12 billboards, Adonis-Complex, Amy-Jussel, beauty myth, Beauty Redefined, Body Blitz, body dissatisfaction, Body-Dysmorphia, Body-Fixation, CCFC, commodification, Dove Evolution, Dr.-Robyn-Silverman, Early-Sexualization, Elena Rossini, Fat Hatred in Preschoolers, Fat talking tots, girls-self-worth, Good Girls Don't Get Fat, healthy media, indie films, IndieGoGo, IndieWire, influence of media, Jean Kilbourne, Kickstarter, Killing Us Softly, Lexie and Lindsay, massive media mindshift, Media Education, Media-Influence-Kids, media-literacy, objectification, Packaging-Boyhood, Packaging-Girlhood, poor body image, Positive Body Image, Project Raceway, Promoting Healthy Media Images, promoting positive body image, redefining beauty, rejecting media beauty ideals, self-funding, So Sexy So Soon, socioemotional health, Take Back Beauty, The Illusionists, The Illusionists Documentary, the perfect body, unattainable ideal, young filmmakers

Girl Caught: New Moon Girls Slams Sexualization of Kids

July 7, 2011 by Amy Jussel 14 Comments

July 7, 2011 Good news! New Moon Girls has created a prototype ‘virtual girl caught sticker’ you can slap on some of the repeat brand offenders commodifying kids to call ‘em out social media style…In essence: "GIRL CAUGHT" so we can girlcott and start to seed change. Tired of sexploitation of kids to sell swimsuits? (must read media by PigtailPals about lead visual … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 2011, acid on innocence, Actionists, Age-of-Conversation, Amy-Jussel, APA sexualization study, Beth Kanter social media, CCFC, corporate pedophilia, corporate responsibility, CSR, ethics, girl caught, girlcott, Girls Day, media-literacy, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pornification, RESPECT, Scholastic4Sale, selling out kids, Sept 22, sexploitation, Sexualization, So Sexy So Soon, SPARK, spark change

Grab-n-Go Squeezable Pouch Foods: Ease or Eww?

June 30, 2011 by Amy Jussel 29 Comments

Oct. 16, 2015 Update: Heads up on the voluntary recall of GoGoSqueez pouches with these summer 2016 pull dates, which have had mold discovered in them. I first found the mold in our own stash in the garage when my volleyball crew gave me a wince-worthy 'eww' but I couldn't find any damage to the packaging and it seemed random, since I tried one myself, so I hadn't tossed … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth Tagged With: advergaming, Amy-Jussel, baby food, childrens nutrition, dine and dash, DOOF, Fancy Food Show, Food Rules, food trends, fruits and vegetables, Google of garbage, grab and go food, Happy Baby, healthier habits, Healthy-Kids, Karen Dahl, kids nutrition, Marion Nestle, Michael Pollan, organic baby food, organic squeezables, packaging kids food, Peter Rabbit Organics, Plum Organics, Pouch foods, puree pouches, Revolution Foods, school gardens, school lunch programs, snack foods, snackified, squeezable foods, squeezable fruit, squeezable veggies, stealth health, Summer snacks, Terracycle, travel with kids, traveling parents, Trekaroo, Tropolis

Man Down? Girl Up, Rihanna. Own Your Influence.

June 6, 2011 by Amy Jussel 12 Comments

June 6, 2011 We interrupt our positive picks programming to hand over a pail and a scrub brush so parents can prep for the latest mop up of "young and the RECKLESS"... This week in Rihanna Redux, she's once again baiting outrage by splattering revenge fantasies around the interwebs with ambient buzz in Rihanna's new "Man Down" video about a woman who shoots and kills her … [Read more...]

Filed Under: Branding & Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, People Shaping Youth, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: Amy-Jussel, Baiting Outrage, BET, Center for Media and Childrens health, children media violence, dating violence, do no harm, domestic violence, DV, Elin Waldal, Hollywood health, Industry Ears, Kanye Monster, KFF.org, Love is not abuse, Love is respect, Love the way you lie, Man Down, media influencers, MTV Movie Awards, music influencers, National Domestic Violence Hotline, NDVH, Pop-Culture, pop-culture-icons, PTC, rape crisis, Reese Witherspoon, Rihanna, Rihanna Eminem, Safe Youth, sexual assault, TDV, teen dating violence, teens, Tornado Warning, violence

CCFC Puts Energy Into Cleaning Up School Commercialism

May 16, 2011 by Amy Jussel 5 Comments

May 16, 2011 Continuing our ‘positive picks’ series on media and marketing that matters, a gigantic ‘Howard Beale’ style shout from the windows “w00t!” to champions of change at CCFC, Campaign for a Commercial Free Childhood who snuffed out the filthy coal curriculum pushed into schools via Scholastic after just 48 hours of harnessing the power of their CCFC aligned … [Read more...]