HFCS Ad Analysis: Dieticians Dissed, Media Literacy Mandatory

When I sounded off in HFCS Corn Wars about the ‘artificial sweetness’ of the ubiquitous HFCS ads, I promised I’d have our own nutrition correspondent, Rebecca Scritchfield weigh in with her professional analysis, but first…you MUST see BlogHer Gena Haskett’s insightful piece on the way we should consume advertising. It’s straightforward, … [Read more...]

HFCS Corn Wars: A Surprise That’s Far from Sweet

“Mom, go to SweetSurprise.com right now!” yelled my daughter in an urgent commando bark. Before I could even protest her lousy timing, I got a “NOW! I’m not kidding! GO! GO!” she shouted at me like a drill sergeant. Sheesh. Well, when she’s right, she’s right. Turns out ABC Family was running not one, not two, but EIGHT rotations of … [Read more...]

150 Kids’ Virtual Worlds: 95 Live, 68 in R&D; How Many Are Worthy?

Seems everyone is in L.A. for the Virtual Worlds Expo except me right now, with e-mails and schmooze plans flinging back and forth like a gamer leader board. No, gang, I can’t make it to dinner, but yes, I DO wish someone would crosspost some of these fly-on-the-wall conversations on Utterz as I’m sure key connections will transpire and I want to track anyone … [Read more...]

Shaping Youth Interviews ATB Director Darryl Roberts

Last Friday I broke policy and posted America the Beautiful: “See it. Support it.” sight unseen! 48 hours ago I saw it; applauded it. 24 hours ago I started a ‘social media scramble’ to rally a posse of social media pals to “Tweet it, Digg it, Blog it, Friend it," and NOW, I’m asking YOU to get your keister  into a seat and spike the … [Read more...]

Amy Jussel On Kids’ Media Management and Childhood Matters

Why ‘Amy Jussel’ instead of ‘Shaping Youth’ in the headline today? Because this time it’s personal…That’s mama code for ‘don’t do as I do, do as I say’ on the media management front from my own tween experience regarding familial cellphone contracts, texting and mobile media. I was on the radio with talk show host Nurse Rona Renner (podcast to be archived here) who runs … [Read more...]