Growing up too soon

Reporting From the First Ever Tween Summit: Debra Moffitt for S.Y.

October 14, 2009 by Amy Jussel 7 Comments

Oct. 14, 2009 This past weekend, Denise Restauri and the AllyKatzz team launched the first ever National Tween Summit to see what's on the minds of preteen girls. I haven't figured out how to be two places at once yet, so I tapped KidsHealth.org editor, journalist and author Debra Moffitt who knows a LOT about "tweens" having recently written the book "The Pink Locker … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: AllyKatzz, Debra Moffitt, Denise Restauri, Girl Child, Girl Effect, girls, Girls for a Change, Growing Up Girl, health, Health2.0, Jess Weiner, Kids, KidsHealth.org, leadership, One is Greater Than None, pink, Pink Locker Society, RESPECT, self confidence, self-esteem, self-worth, smart girls, tween summit, tweens, twixt and between, Vital voices, women, Womens-Sports-Foundation, WSF

What About the Boys? ‘Packaging Boyhood’ Authors Respond

October 12, 2009 by Amy Jussel 16 Comments

Oct. 12, 2009 Tomorrow Shaping Youth advisors and authors of Packaging Boyhood launch their sequel book to my favorite media literacy teaching tool on the 'pink think' stereotypes front, Packaging Girlhood. For years I've been asking the 'what about the boys' question in my work, because frankly, boys are getting just as hammered with negative cues about what 'real men' … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Adonis-Complex, aggression, Amp, Amp up before you score, Axe, beer ads, BomChickawahwah, boy toys, boys, boys costumes, boys to men, Buffed-Boys, bullies, dating violence, Gender, Halloween, how to treat women, Jackson Katz, kiddie cologne, Klondike Bars, Lyn Mikel-Brown, males, man cave, manhood, Mark Tappan, masculinity, media-literacy, men, mental health, Packaging-Boyhood, Pepsi, Pepsi Amp, player, Preteen-Boys, Pussycat Dolls, sexism, sexist commercials, sexist iPhone app, Sexuality-Boys, Sharon Lamb, slacker, superhero, thug wannabes, true child, video game violence, videogames, womanizer

Virtual Reality Meets Health2.0 For Kids Wellness & Therapy

October 9, 2009 by Amy Jussel 7 Comments

Oct. 9, 2009 Once upon a time in my former life as a creative director and copywriter, I was asked to create a compelling headline for a learning simulation where young Stanford law students could practice on an interactive CD leading them down different paths of evidence and ‘what ifs’ rather than risk oopsie moments with humans. This was long before the days of snazzy … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Shaping Youth Tagged With: Belinda Lange, children, creative technologies, disorders, education, Exposure therapy, Gaming For Health, healing, health, Health 2.0, intervention, Isis, Kids, learning, mental health, mobile, pain distraction, post traumatic stress, psychoanalysis, psychology, PTSD, rape crisis, recovery, rehabilitation, scent machines, sex ed, SexInfo, SexTech, simulations, STD-prevention, stress, teens, therapeutic benefit, therapy, train the trainer, training sims, trauma, USC, USC Institute for Creative Technologies, video games, violence, Virtual Afghanistan, Virtual Iraq, virtual patients, Virtual Reality, Virtual-Worlds, VRT, war, youth, youth relevant, YPulse

Our Body Image Pro, Dr. Robyn Silverman on The Tyra Show Oct. 5!

October 2, 2009 by Amy Jussel 3 Comments

October 2, 2009 Many of you know the irony that I’m ‘press phobic’ and camera shy despite a journalism and ad/media background plus a Communications degree, so it always amazes me when people LIKE the spotlight and seamlessly handle themselves with aplomb regardless of the topic or the venue. That would be our own dear Dr. Robyn. Shaping Youth’s body image pro Dr. Robyn … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: adolescent body image, anorexia, appearance, Ask Dr. Robyn, body bashing, body ideals, body shame, body-positive, bodysnarking, character education, childhood obesity, children, dieting, Dr.-Robyn-Silverman, fat, Fat Haters, fat phobic, health, ideal weight, ideals, Kids, Media, models, objectification, parenting, Photoshop models, plus sized models, Powerful parent, role models, runway models, self-esteem, Sexualization, Sexualization & Body Image, slim, Slim Hopes, stage presence, striving for zero, thin, thin is in, thinspiration, Tufts, Tyra Banks, youth

A Homeless American Girl Doll: Really, AG? REALLY?

September 25, 2009 by Amy Jussel 14 Comments

Sept. 25, 2009 Never quite thought homelessness would end up a ‘branding opportunity’ but alas, when Virgin Mobile lobbied Congress to declare November Youth Homeless Awareness month to devote time, attention and resources to the issue I thought it was pretty cool. I met a couple of people from Virgin Mobile’s Re-Generation campaign at the cause-marketing lunch table at the … [Read more...]