Aug. 17, 2016 Update Bravo to Britain, showcasing athletes sponsored by healthy food instead of junk! See? Sponsorship doesn't have to be the domain of the duplicitous duo of junk food advertisers, Coke and McDonalds! Yep, they're sucking up global mindshare yet again...This time targeting Latinos with duplicitous fervor, using emotional hooks parlayed into social … [Read more...]
Now Pouring: Soda Pledges, Politics & Public Health
Nov. 7, 2014 Election Outcome: Historic passage and precedent of Berkeley vote on soda tax; synopsis article via SF Gate on why Berkeley passed a soda tax and SF didn't. Oct. 8, 2014 Update: NYTimes' Mark Bittman and Mother Jones both weigh in on the politics of the soda tax, which has vaulted to $9.1 million "Big Soda" (ABA) spending combined to try to crush the measure in SF … [Read more...]
Hawking Hydration Low: Gatorade Tells Kids To Avoid Water
Aug. 20, 2015 Update: Now Gatorade's G-Force is forcing their bottled neon into schools under the guise of 'hydration education?' Seriously? Paging media watchdogs! Crickets. Jan. 10, 2014 I’ve written a lot about the heavy marketing of sugary/salty sports drinks over water for hydration, and this post about “kidney stones in kindergarten” serves as a public health reminder … [Read more...]
Fed Up With Food Marketing to Kids? Nosh On Food MythBusters Film
Sept. 21, 2013 Tired of the $2 billion/year endless barrage of hard sell food advertising hawking toxic crud to children to turn them into life long consumers? You’re about to get some ammo in the media battle for kids’ hearts and minds… On September 25, 2013, the online premiere of the 6-minute bite sized short animated film Food MythBusters.org promises to expose how “Big … [Read more...]