Counter-marketing

Fighting Fire with Fire: How Would YOU Counter-Market Vaping?

June 19, 2019 by Amy Jussel 2 Comments

June 19, 2019 As an ad industry creative director I’ve spent years using applied science to flip messages in healthier directions by tapping into the same tactics that marketers use to hook their audiences early and often. (Here’s how I use marketing tactics to sell 'reluctant readers' on reading for fun, or getting kids to 'eat green' by using Shrek against junk food drek … [Read more...]

Filed Under: Counter-marketing, Nutrition & Wellness Tagged With: adolescent brain, adolescent development, Altria, behavior change, CDC tobacco harm, Counter-marketing, Danielle Ramo, generation vape, GenZ, Juul, Juul toxins, Juuling, nicotine harm, public health, smoke free, teen health, Truth Initiative, vaping, youth addiction, youth influencers, youth smoking

Wrapping Up the Gift of Time: Part Two Hunger Games

December 21, 2014 by Amy Jussel Leave a Comment

Update Dec. 21, 2014 Every year my teen prefers experiential "go-see-do" gifts to anything I can wrap up and put under the tree, (other than a GoPro which was a 'save up' winner for a milestone birthday) and so every year I have had a media "spin off" that segues from pop culture pervasiveness into an offline unplugged adventure. Studies show that presence over presents … [Read more...]

Filed Under: Branding & Consumerism Tagged With: Counter-marketing, gift of time, holidays, Hunger Games, kids commercialism, media literacy activities, non toy gifts

Her Next Chapter: Media Literacy Puts Mothers-Daughters On Same Page

May 4, 2014 by Amy Jussel Leave a Comment

April 17, 2015 Update In honor of National Library Week as I put the finishing touches on my presentation tomorrow about gender stereotypes and navigating unhealthy cues to kids, I'm sending a loud SHOUTOUT to remind that this book enlightens, informs, entertains, and lights the path for parents and educators alike to reverse the damage of some less than ideal pop culture cues. … [Read more...]

Filed Under: Growing up too soon, Media Literacy Tagged With: adolescent angst, adolescent body image, Amy-Jussel, anti-bullying, books for girls, Brave Girls Alliance, Bullying Prevention, Charlotte Kugler, Counter-marketing, critical thinking, educating girls, Empowering women, Family diversity, gender stereotypes, girl culture, girlhood, girlpower, Girls and Women, girls empowerment, girls leadership, Her Next Chapter, Lori Day, mean girls, mitigating media damage, mother daughter, mother daughter book clubs, parenting girls, preteen girls, recommended books for girls, safeguarding kids, SEL, sexualization of girls, Social Emotional Learning, tweens

Fed Up With Food Marketing to Kids? Nosh On Food MythBusters Film

September 21, 2013 by Amy Jussel Leave a Comment

Sept. 21, 2013 Tired of the $2 billion/year endless barrage of hard sell food advertising hawking toxic crud to children to turn them into life long consumers? You’re about to get some ammo in the media battle for kids’ hearts and minds… On September 25, 2013, the online premiere of the 6-minute bite sized short animated film Food MythBusters.org promises to expose how “Big … [Read more...]

Filed Under: Nutrition & Wellness Tagged With: #MomsNotLovinIt, Amy-Jussel, Anna Lappe, brand-ambassadors, Burger King, clowning around with kids health, corporate accountability, corporate ethics, Counter-marketing, DigitalAds.org, fast food marketing, Fast Food Nation, Feeding Frenzy, food marketing to kids, Food Mythbusters, Food Myths, food policy, Food Politics, FoodMyths, Healthy-Kids, junk food ads, junk food in schools, junk food marketing, Kids food marketing, Kids health, kids nutrition, Moms Not Lovin It, nag factor, nutrition education, obesity prevention, pester power, preventive health, processed foods, public health, secret documents sugar industry, Stop Corporate Abuse, Talking to Kids About Junk Food

Back to School: Using Branding as a Media Literacy Lesson

September 4, 2013 by Amy Jussel Leave a Comment

August 20, 2015 Update: More Back to School branding boondoggles...Remember when the G-force Gatorade tribe was caught red-handed with their marketing machinations of hawking sugar hydration to students over regular water? Well, they're at it again, this time sneaking their sports drinks message into schools as 'hydration education' which is perhaps one of the biggest shilling … [Read more...]

Filed Under: Branding & Consumerism, Marketing Shaping Youth Tagged With: 5 ways to combat back to school marketing, Amy-Jussel, Back to school, back to school marketing, campus bike, campus marketing, campus safety, cause marketing, circle of 6 app, college branding, college marketing, college students apathetic about brands, Counter-marketing, critical thinking, Critical-thinking-skills, fast food marketing, fight fire with fire, financial literacy teens, Freshman 15, kids and media, kids credit cards, Marketing in schools, marketing tactics, media-literacy, MOOC, NAMLE, pester power, teens and privacy, think red, Think Watson