June 24, 2010 “An idea can turn to dust or magic, depending on the talent that rubs against it.” ---Bill Bernbach Those timeless words of the venerable ad legend capture the power and potential of HUGE a new series that plops over-sized youth into a weight loss camp amidst a global obesity conversation...(premieres Mon., June 28 on ABC Family) I’m thrilled mainstream … [Read more...]
June 8, 2010 Why do we have to turn summer camp into a marketing opportunity for pink and blue? What's the matter with plain ol' grass green and outdoor fun? Admittedly, I never made it to a 'traditional camp' until I was a parent. We moved duty stations during summers, and if we didn’t, we were ‘free range kids,’ amped with self reliance, creative spunk, and behavior … [Read more...]
June 4, 2010 It’s hard enough to get kids thinking about ‘summer reading’ when kids are gearing up to break loose from school for fun in the sun, but this cool idea prompting families into libraries to check out freebie ‘staycations’ is brilliant. You know how local attractions sometimes offer ‘free admission days’ that turn into hordes of over-crowded frenzied folks … [Read more...]
May 27, 2024 I can't believe it's been over a decade and now more than ever, this post still holds up. Thinking about my dad today and wondering what he'd think seeing how divisive our nation has become with the January 6th insurrection and the degradation of democracy amidst the tawdry 'reality tv' tripe of Trumpian tactics. It makes me shudder to think how far we've … [Read more...]
May 17, 2010 As irony would have it, on Thurs, May 13, in New York City, a small tribe of thought leaders convened on how to best address rampant sexualization of youth in media and marketing. Each invitee of this diverse group was hand-selected for the purpose of "bringing their entire communities" into the conversation and sharing next steps, best practices, and public … [Read more...]
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