Mark Tappan

USC Media Student Bryn Kressin & Packaging Boyhood Book Winners!

January 1, 2010 by Amy Jussel 2 Comments

Jan.1, 2010 Happy New Year! This joyous photo of youthful exuberance is Bryn Kressin, at left; one of our Shaping Youth winners of yesterday’s Packaging Boyhood book drawing where we pulled names from those who commented or tweeted about our weekly posts about boys, manhood and media messages impacting the males we love. The other two winners were author/educator Dr. Liz … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: 2009 top book picks, AFS, AIFS, API, Aspire Abroad, book, Bryn Kressin, collective knowledge, college, collegiate, contest winners, Curse of the Good Girl, Diane Levin, education, Elizabeth J Meyer, gap year, Gender, Happy New Year, high school abroad, IIE Passport, Jean Kilbourne, language resources, lifelong learning, Liz Funk, Liz J Meyer, Lyn Mikel-Brown, Mamarazzi, Mark Tappan, military brats, My Daddy Taught Me to Surf, New Year Resolutions, NYU, Oh the Places You'll Go, Packaging-Boyhood, passport, Rachel Simmons, Rosalind Wiseman, Semester at Sea, Sharon Lamb, So Sexy So Soon, Students, study abroad, SuperGirl, SuperGirls Speak Out, Surfrider Foundation, Suzette Valle, teens, travel, Travel abroad, walkabout, youth internships

New Years Media Messages: Packaging Boyhood Meets The Hangover

December 29, 2009 by Amy Jussel 9 Comments

Dec. 29, 2009 Last night I watched ‘The Hangover’ rated R, which I’d heard described by several YOUNG teens (meaning unable to buy a ticket unless sneaking in via diff. multiplex theater) as ‘hilarious,' and ‘over the top’ and wanted to see where the kid appeal was coming from and try to ‘relate’ to why this movie was a ‘favorite’ on many a Facebook page. I'm not here to … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: ad regulations, alcohol, alcohol in the media, alcoholic, alcopops, bartender, beer, bender, binge drinking, Binge to Blackout, boys will be boys, Bratz, breaking cycles, buzz, cads, CAMY, cartoons, CCFC, chug it, Common Sense Media, Counter-marketing, Damaging Drek, date rape drugs, designated driver, dope, drinking, drinking and driving, drunk driving, Frank Baker, frat boy, goofy, Greek, hazings, hit me, jello shots, KoolAid, liquor, lyn mikel, MADD, Marin Institute, Mark Tappan, Media Literacy Clearinghouse, Media-Education-Foundation, Media-Influence-Kids, media-literacy, MEF, MLC, MTV reality shows, Naked Brothers Band, NFL, out of control, Packaging-Boyhood, parTAY, partying, players, roofies, rootbeer, saving our sons, Sharon Lamb, sitcoms, slurred speech, sober, spiked drinks, spin the bottle, suite life of Zack and Cody, teachable moments, teaching your teen how to drink, teen brain development, teens, The Hangover, toxic cues, toys encouraging alcohol use, tweenager, tweens, vanessa van petten, VH1

Turning Boys Into Monsters: Energy Drink Leaves A Foul Taste (Again)

December 8, 2009 by Amy Jussel 26 Comments

Dec. 8, 2009 It’s Tuesday, time for our weekly “Packaging Boyhood” focus, so what better time than the holiday season to sound the 'red' siren on the 'green' brand that tween and teen boys are sucking up to...Monster energy drink. With everything from motocross and macho madness to the thumping, screaming, ‘over the top’ rebel yell, Monster ‘packs a vicious punch’ by … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Stereotypes & Diversity, Vapid Values Tagged With: alcohol, alcopops, behavior, BJ-Fogg, boys, Burger King, caffeine, Camel Orbs, cardiac, childrens health, cocktail, energy fiend, energy shots, energy-drinks, jolt and crash, kids nutrition, Lyn Mikel-Brown, macho, manhood, Mark Tappan, market confusion, marketing, masculinity, monster, monster hitman, objectification, Packaging-Boyhood, Packaging-Girlhood, paid to party, persuasion, pink cigarettes, preteen-health, Red Bull, RockStar, Sharon Lamb, shooters, sodium, squarebutts, sugary sodas, taurine, teens, thinspiration, toxic cues, toxic cues to kids, violence, wellness, Xtreme

Who’s Your Fave Fictional Male Rodel Model & Why?

November 17, 2009 by Amy Jussel 6 Comments

Update June 14, 2014 With Father's Day approaching I thought I'd add Common Sense Media's "Favorite Film Fathers" just for fun...and reprise my post about "Media's Portrayal of Father Figures On TV" ......But truth be told, I'm most excited that HUGE gains are coming with excellent books and films uncorking important conversations about healthy masculinity, including The … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Atticus Finch, Bill Cosby, boyhood, boyhood studies, boys, boys to men, celebrity, Colby College, fame, fictional role models, Harvard Press, heroes, how marketing affects boys, Jonas Brothers, leadership, Lyn Mikel-Brown, MacGuyver, male, manhood, Mark Tappan, masculinity, media analysis, media-literacy, men, Mr. Darcy, Packaging-Boyhood, Pop-Culture, popularity, role models, sports figures, Team Edward, Team Jacob, teenagers, The new heroes and role models, Top 100 Fictional Male Role models, Tyler Cowan, WeDay, YPulse

Disney XD: A Case Study on Packaging Boyhood

November 3, 2009 by Amy Jussel 9 Comments

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm Gladwell style "Blink” in rapid cognition? I flipped to the Packaging Boyhood chapter on “What Boys Do” since we know marketers are tapping a boy’s desire to be ‘powerful’ and admired … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Aaron Stone, aggression, battle, Blink, boys, Buffed-Boys, competition, conquest, cool guy, Daedalus, danger driven, Disney, Disney XD, Five Tips for Raising Media Savvy Sons, Gamine-Expedition, gaming, gaming violence, gear, Gender, green, GTA, guys, Hannah Montana, heroes, In Search of Boys, joystick, Lyn Mikel-Brown, Malcolm Gladwell, Mark Tappan, marketing to boys, Media Commons, media-literacy, MMORPG, Nick-Yee, Packaging-Boyhood, risk takers, Sara-Grimes, Sharon Lamb, skater brands, slacker, sons, speed, sports, testosterone, Tinkerbell, top dog, Tough Guise, united nations, videogames, Virtual-Worlds, warriors, winning, World-of-Warcraft, youth