Dear Media: Please Change Your Channel of Influence

Sept 12, 2011 After the ludicrous JCPenney toxic tee-shirt with a wink and nod to academic underachievement "I'm Too Pretty For Math, So My Brother Has To Do It For Me" and the fabulous rapid-reply from Pigtail Pals, Redefining Girly producing a proud and positive tee in response, "Pretty's Got Nothing to Do With It" it makes me wonder why media continues to cover the problems … [Read more...]

Girl Caught: New Moon Girls Slams Sexualization of Kids

July 7, 2011 Good news! New Moon Girls has created a prototype ‘virtual girl caught sticker’ you can slap on some of the repeat brand offenders commodifying kids to call ‘em out social media style…In essence: "GIRL CAUGHT" so we can girlcott and start to seed change. Tired of sexploitation of kids to sell swimsuits? (must read media by PigtailPals about lead visual … [Read more...]

Vamp Tramp Toys: A Monster Problem

Mar. 16, 2011 Show and tell time on this  Wordless Wednesday. Not going to give them the pleasure of naming names here to add to their search engine buzz, since  research has shown that one of mega-marketer's favorite ploys is now baiting parents for "outrage" ...(yes, there are even strategic microsites like "your mom hates this" to serve as catnip for older kids, sigh, … [Read more...]

Wordless Wednesday: Not. Gleeful. Spark Change!

October 20, 2010 Wordless Wednesday photocap: "Why we need to SPARK change: Teens' media messaging" Register now for SPARKSummit to ignite a movement challenging sexualization. Girls' have a right to healthy sexuality instead of boytoy objectification... … [Read more...]

Tips From the Trenches: Re-Imagining Youth Activism, SPARK Change!

October 18, 2010 Ancient Chinese proverb: “The best soldiers are not warlike.” Welcome to youth activism 21st century style. (pithy "model waiver" for American Apparel street theater protest at left) Huge on the fun factor, wry wit and massive outreach potential, (deploying via social media in nanoseconds) today's youth are organizing via flash mob, street theater, viral … [Read more...]