Marketing Shaping Youth

Shaping Youth Is Backing The Illusionists Film About Media’s Body Blitz

July 19, 2011 by Amy Jussel 7 Comments

Update Nov. 2, 2014 Talk about a greenlight! Excited to attend Elena's "PopUp Party" today screening her important 2015 documentary film (preview here). She'll be speaking at the 3PercentConference in S.F. tomorrow on "repicturing women" with Pam Grossman. Congrats on all, Elena!Eager to connect the dots on selling insecurity for profit and pushback on this global dynamic … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 12 billboards, Adonis-Complex, Amy-Jussel, beauty myth, Beauty Redefined, Body Blitz, body dissatisfaction, Body-Dysmorphia, Body-Fixation, CCFC, commodification, Dove Evolution, Dr.-Robyn-Silverman, Early-Sexualization, Elena Rossini, Fat Hatred in Preschoolers, Fat talking tots, girls-self-worth, Good Girls Don't Get Fat, healthy media, indie films, IndieGoGo, IndieWire, influence of media, Jean Kilbourne, Kickstarter, Killing Us Softly, Lexie and Lindsay, massive media mindshift, Media Education, Media-Influence-Kids, media-literacy, objectification, Packaging-Boyhood, Packaging-Girlhood, poor body image, Positive Body Image, Project Raceway, Promoting Healthy Media Images, promoting positive body image, redefining beauty, rejecting media beauty ideals, self-funding, So Sexy So Soon, socioemotional health, Take Back Beauty, The Illusionists, The Illusionists Documentary, the perfect body, unattainable ideal, young filmmakers

Harry Potter Alliance: Using Pop Culture Pervasiveness Positively

July 17, 2011 by Amy Jussel 1 Comment

July 17, 2011 No, I haven’t seen the Harry Potter grand finale yet.Yes, it’s been covered from every angle, dominating Twitter streams, Facebook status lines and yielding the largest weekend box office on record with one out of four tickets sold going ka-ching for the wizard boy.And maybe it'll be worthy of the 3D hyped up media zeal, but like the Twilight series or any other … [Read more...]

Filed Under: Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: Amy-Jussel, Andrew Slack, blockbuster movies, change agents, changing the channel of influence, Climate Crisis Horcrux, Darkness of Darfur, digital activism, Dumbledore's Army, fandom, Gen Y, Harry and the Potters, Harry Potter Alliance, Harry Potter and the Deathly Hallows, have fun do good, Helping Haiti Heal, HP Alliance.org, HPA, HPAlliance, human rights, inspiring minds, JK Rowling, JK Rowling's Radiohead moment, kids-media, largest weekend boxoffice, Leaky Con 2011, make a difference, Media-Influence-Kids, media-literacy, Mobilizing Youth, Pottermore, Quidditch, reach and teach, send out a howler, social change, social justice, social media activism, social media mobilization, spark change, summer hit movies, teaching moments, The weapon we have is love, Twilight saga, world changing

Gen Y Book Launch: Coming of Age in a Crap Economy

July 12, 2011 by Amy Jussel 4 Comments

July 12, 2011 Lately my generational layers have been interwoven like an Etsy blankie... Between my sandwich generation eldercare/teen scene and my Gen X and Gen Y nephews making the best of jobs and notching off bucket list "to-dos" sans responsibility and kids, it seems timely to expand my K-12 topics to cover the launch of Coming of Age in a Crap Economy by Liz Funk, who … [Read more...]

Filed Under: Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: 20 somethings, 20something, Amy-Jussel, Careerspotting, college angst, Coming of Age In a Crap Economy, Crap Economy, DefaultMovie.com, digital-natives, ebooks, Eternal Intern, financial literacy, Gen Y, generation meh, InReads.com, Job Market, jobless, life balance, living with parents, Liz Funk, media-literacy, millennials, Net Generation, overachievers, Qynko, resilience, Sharing economy, student debt, student loans, SuperGirls Speak Out, underemployed youth, unemployed youth, YPulse

Girl Caught: New Moon Girls Slams Sexualization of Kids

July 7, 2011 by Amy Jussel 14 Comments

July 7, 2011 Good news! New Moon Girls has created a prototype ‘virtual girl caught sticker’ you can slap on some of the repeat brand offenders commodifying kids to call ‘em out social media style…In essence: "GIRL CAUGHT" so we can girlcott and start to seed change. Tired of sexploitation of kids to sell swimsuits? (must read media by PigtailPals about lead visual … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 2011, acid on innocence, Actionists, Age-of-Conversation, Amy-Jussel, APA sexualization study, Beth Kanter social media, CCFC, corporate pedophilia, corporate responsibility, CSR, ethics, girl caught, girlcott, Girls Day, media-literacy, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pornification, RESPECT, Scholastic4Sale, selling out kids, Sept 22, sexploitation, Sexualization, So Sexy So Soon, SPARK, spark change

Grab-n-Go Squeezable Pouch Foods: Ease or Eww?

June 30, 2011 by Amy Jussel 29 Comments

Oct. 16, 2015 Update: Heads up on the voluntary recall of GoGoSqueez pouches with these summer 2016 pull dates, which have had mold discovered in them. I first found the mold in our own stash in the garage when my volleyball crew gave me a wince-worthy 'eww' but I couldn't find any damage to the packaging and it seemed random, since I tried one myself, so I hadn't tossed … [Read more...]