Pro-Social & Positive Picks

Kids Think A Blackberry Is A Device Not A Fruit? Eat Real.

October 24, 2011 by Amy Jussel 3 Comments

Oct 24, 2012 Food Day 2012! On Twitter, follow #FoodDayConf with great tips on label lingo, decoding kids aisle food claims. In honor of the day, I'm reprising "Food for Thought: Media to Digest for Healthier Kids" and inviting ALL to continue the conversation on Oct 30 in SF at the Fast Forward Health Film Fest chock full of Bay Area health innovation pros. I'll be there and … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Andre Blackman, Appetite for Profit, CCFC, childhood obesity, corporate social responsibility, CSPI, diabetes, digital ads.org, eat real, Fast Food Nation, Fast Forward Health, film festivals, food access, food and beverage, Food Day, food labeling, food marketing, food marketing kids, Food Rules, FoodDay.org, FTC, Healthy eating research, healthy foods, junk-food, media diet, Michael Pollan, Morgan Spurlock, Oct 24, Prevention Institute, School Nutrition Association, Sensible Food Policy, SuperSize Me, sustainable farms, Tom Harkin, voluntary food guidelines

Sesame Street Takes On Bullying in Shows, Talking Points

October 18, 2011 by Amy Jussel 3 Comments

Oct. 18, 2011 “Look at those feet!” Big Bird is told. “They’re ridiculous!” --“They are?”As he tries to get accepted into the “Good Bird Club,” he shifts from “happy to be me” to hanging his feathered beak with insecurity and scuffling his giant orange clompers in ‘not good enough’ mode…Before you roll your eyes at Sesame Street's bullying prevention program as yet another … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: anti-bullying, Big Bird, bullying, Bullying Prevention, Bystanders, children, Cyberbullying, digital citizenship, education, Good Bird Club, kid lit, Kids TV, kids-media, Love is not abuse, Love is respect, mean girls, media meanness, media-literacy, Muppets, national bullying prevention month, PBS Kids, preschool, Rachel Simmons, Rosalind Wiseman, school climate, Sesame Street, Sesame Workshop, special needs, Stop Bullying Now, tattling, teaching moments, Trudy Ludwig, verbal abuse, Word Girl

The Bro Code: Media, Masculinity & Misogynistic Misfires

September 29, 2011 by Amy Jussel 19 Comments

Update Sept 3, 2015 From the maker of The Bro Code and Generation M, Thomas Keith announces his newest film trailer via Media Education Foundation titled, "The Empathy Gap: Masculinity and the Courage to Change." Looks like MEF now has streaming options for screening too...Would love to see this topic get some traction. Sept. 29, 2011 Last night, watching a tender adolescent … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Adonis-Complex, anti-grinding, APA task force sexualization girls, boys, boys to men, buffed boy, do no harm, Gender, gender and media portrayals, gender wars, GirlCaught, girls as boy toys, Humane Education, IHE, Ikea Man World, Jackson Katz, Jenna Marbles, man cave, masculinity, Media-Education-Foundation, media-literacy, MEF, Men Can Stop Rape, Packaging-Boyhood, Parents TV council, Plan-International, Playboy Club Petition, Pop culture impact on kids, Pornification, Predatory practices, Raising Girls Amidst Meat Marketing, rape jokes, Sexualization, SPARK! summit, stop disrespecting women, teen dating violence, The Bro Code, The Good Men Project, Thomas Keith, turning boys into monsters, violence against women, what about the boys, XY Online

Storytelling Via Stickers: Girl-Caught Aims To Dial Down Disrespect

September 22, 2011 by Amy Jussel 8 Comments

Sept. 22, 2011, Celebrating "Day of the Girl" Brands and broadcasters are always talking about “authentic engagement” and they’re about to get some. It all starts today, with New Moon Girls’ launch of Girl-Caught---an action, a site, and a sticker campaign that lets GIRLS literally adhere and stick to THEIR idea of what their image should be in media messaging... As we … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: About-Face, acid on innocence, Actionists, Amy-Jussel, APA sexualization study, corporate pedophilia, corporate responsibility, CSR, Day of the Girl, ethics, girl caught, girlcott, Girls Day, HGHW, media-literacy, Mind on the media, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pornification, Powered By Girl, RESPECT, School Girls Unite, selling out kids, Sept 22, sexist media, sexploitation, Sexualization, So Sexy So Soon, SPARK, spark change, Stickers

Dear Media: Please Change Your Channel of Influence

September 12, 2011 by Amy Jussel 27 Comments

Sept 12, 2011 After the ludicrous JCPenney toxic tee-shirt with a wink and nod to academic underachievement "I'm Too Pretty For Math, So My Brother Has To Do It For Me" and the fabulous rapid-reply from Pigtail Pals, Redefining Girly producing a proud and positive tee in response, "Pretty's Got Nothing to Do With It" it makes me wonder why media continues to cover the problems … [Read more...]