New Moon Girls – Page 2

How Will YOU Use Media to Inspire On International Women’s Day?

March 8, 2012 by Amy Jussel 6 Comments

April 23, 2020: Updating with Visual Credit for gorgeous artwork at left and below ("Dive into your dreams" and "Listen to Girls") created by Dr. Alison Aune BFA, Professor of Art Education at University of Minnesota, Duluth... March 8, 2012 It's International Women’s Day... As I struggled to post Part Two on solutions-building to combat toxic messages being sent to women … [Read more...]

Filed Under: Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: #IWD, Am I Ugly, Chain of Girl Goodness, domestic violence awareness, Dr. Alison Aune, Empowering women, Geena-Davis, Girl Effect, girls leadership, girls-self-worth, GWLN, Hardy Girls Healthy Women, International Women's Day, Linda Alepin, media-literacy, Miss Representation, New Moon Girls, overcoming adversity, PigTail Pals, Respect Institute, Sexualization, teen dating violence, women and media, Women Leaders for the world, women's leadership, women's media center, Women2Follow, You Are Beautiful

Lego Friends: Please Build on Possibility, Brain Plasticity

January 1, 2012 by Amy Jussel 37 Comments

April 28, 2016 "37 year old son of Lego billionaire takes the helm as Vice Chairman" Congrats, Thomas Kirk Kristiansen, now that you've inherited the Lego legacy, and named your daughter and five female cousins as 'most active owners' in the young generation family mix, I have high hopes we'll see some gender stereotypes disappear and brain plasticity triumph! Here's to … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 2012 Lego, beauty industry, brick box, Buildables, Case for Make Believe, Cinderella Ate My Daughter, Cordelia Fine, corporate blunders, Delusions of gender, Does stripping gender from toys really make sense?, early child development, Empowering girls, gender equity, Gender Portrayal, girls-self-worth, Kids health, LadyFigs, Lego femininity, Lego Friends, Lego masculinity, Lise Eliot, media analysis, media mindfulness, media-literacy, nature vs nurture, neuroscience, neurosexism, New Moon Girls, Peggy Orenstein, pink brain blue brain, Play-Patterns-Kids, Pop-Culture, role play, science behind sex differences, sexism, Sexualization, spark change, SPARK! summit, stealth STEM, STEM for girls, stereotypes-girls, Stuart Brown, Tetris, Think Different, toy choice, toy marketing

Best Childrens’ TV You’ve Never Seen: Ameba TV

December 2, 2011 by Amy Jussel 6 Comments

Dec. 2, 2011 Heard of Ameba TV yet? For world-weary parents of kids aged 2-12 who'd like to allow media in moderation but are sick of monitoring cruddy channels of influence being served up by 'big media' monetization and merchandising models 24/7, Ameba TV's multi-platform subscriber service is an exhale and a welcome gift. (for about the cost of a flippin' Frappuccino … [Read more...]

Filed Under: Consumerism, Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: AAP, alternative media, ameba TV, AmebaTV, bilingual, Cat in the hat knows a lot about that, CCFC, commercial free, critical thinking, diversity, DOOF, eco moms, encouraging science, green kids, Internet TV, kids quality TV, Kids TV, Know Better Effect, language learning, LG Smart TV, meaningful media, Media management, media messaging, media-literacy, multiplatform media, New Moon Girls, not all screens equal, parental controls, PBS Kids, Preschool programming, prosocial, Ruby Skye PI, screen time, set top box, Sid the Science Kid, STEM, Subscription model, TV alternatives, tweens

Storytelling Via Stickers: Girl-Caught Aims To Dial Down Disrespect

September 22, 2011 by Amy Jussel 8 Comments

Sept. 22, 2011, Celebrating "Day of the Girl" Brands and broadcasters are always talking about “authentic engagement” and they’re about to get some. It all starts today, with New Moon Girls’ launch of Girl-Caught---an action, a site, and a sticker campaign that lets GIRLS literally adhere and stick to THEIR idea of what their image should be in media messaging... As we … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: About-Face, acid on innocence, Actionists, Amy-Jussel, APA sexualization study, corporate pedophilia, corporate responsibility, CSR, Day of the Girl, ethics, girl caught, girlcott, Girls Day, HGHW, media-literacy, Mind on the media, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pornification, Powered By Girl, RESPECT, School Girls Unite, selling out kids, Sept 22, sexist media, sexploitation, Sexualization, So Sexy So Soon, SPARK, spark change, Stickers

Dear Media: Please Change Your Channel of Influence

September 12, 2011 by Amy Jussel 27 Comments

Sept 12, 2011 After the ludicrous JCPenney toxic tee-shirt with a wink and nod to academic underachievement "I'm Too Pretty For Math, So My Brother Has To Do It For Me" and the fabulous rapid-reply from Pigtail Pals, Redefining Girly producing a proud and positive tee in response, "Pretty's Got Nothing to Do With It" it makes me wonder why media continues to cover the problems … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: acid on innocence, Actionists, Allergic to algebra, Amy-Jussel, anti-academic, APA sexualization study, Baiting Outrage, CCFC, change the channel, corporate responsibility, CSR, Empowering girls, ethics, focus on positive, Forever 21 tee, Gender Portrayal, girl caught, girlcott, Girls Day, I'm too pretty for math, JCPenney tee, media mindfulness, media-literacy, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, positive media influence, positive tees, Redefine Girly, RESPECT, selling out kids, Sept 22, sexist messaging, Sexualization, So Sexy So Soon, SPARK, spark change, STEM, STEM programs for girls, tee party, TrueChild.org research, underachievement, underachievement girls