spark change – Page 2

The Supermodels, Then and Now + A Chat With Janet Lansbury

February 1, 2012 by Amy Jussel 3 Comments

Feb. 1, 2012 “25% of young women 18-34 would rather win America’s Next Top Model than the Nobel Peace Prize..." ..."And 23% would rather lose their ability to read than their figures” opens Lisa Bloom’s THINK: Straight Talk for Women to Stay Smart in a Dumbed Down World... I’ll be interviewing author Lisa Bloom of THINK later this month asking her about 'the other … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: About Face: The Supermodels Then and Now, ads of 70s and 80s, aging, America the Beautiful documentary, American Apparel, APA, beauty myth, Beauty Redefined, boycott, breast augmentation, Brooke Shields, Celebrity worship, change channel of influence, cover girl culture, Critical-thinking-skills, Dana Moe Halley, Dittos jeans, fame, fashion models, Fashionistas, generation of narcissists, GirlCaught, girls-self-worth, Herbal Essence ad, Janet Lansbury, Lisa Bloom, Mary-McDonough, media mindfulness, Media-Influence-Kids, media-literacy, modeling, objectification, Packaging-Girlhood, Pop culture impact on kids, preteen-self-esteem, price of beauty, sexism, Sexualization, Sexualization & Body Image, So Sexy So Soon, spark change, Sundance, supermodels, Take Back Beauty, teen modeling, Think: Straight Talk for Women, Ugly truth about beauty, Victoria's Secret Models, Vogue Cadeaux

Lego Friends: Please Build on Possibility, Brain Plasticity

January 1, 2012 by Amy Jussel 37 Comments

April 28, 2016 "37 year old son of Lego billionaire takes the helm as Vice Chairman" Congrats, Thomas Kirk Kristiansen, now that you've inherited the Lego legacy, and named your daughter and five female cousins as 'most active owners' in the young generation family mix, I have high hopes we'll see some gender stereotypes disappear and brain plasticity triumph! Here's to … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 2012 Lego, beauty industry, brick box, Buildables, Case for Make Believe, Cinderella Ate My Daughter, Cordelia Fine, corporate blunders, Delusions of gender, Does stripping gender from toys really make sense?, early child development, Empowering girls, gender equity, Gender Portrayal, girls-self-worth, Kids health, LadyFigs, Lego femininity, Lego Friends, Lego masculinity, Lise Eliot, media analysis, media mindfulness, media-literacy, nature vs nurture, neuroscience, neurosexism, New Moon Girls, Peggy Orenstein, pink brain blue brain, Play-Patterns-Kids, Pop-Culture, role play, science behind sex differences, sexism, Sexualization, spark change, SPARK! summit, stealth STEM, STEM for girls, stereotypes-girls, Stuart Brown, Tetris, Think Different, toy choice, toy marketing

Storytelling Via Stickers: Girl-Caught Aims To Dial Down Disrespect

September 22, 2011 by Amy Jussel 8 Comments

Sept. 22, 2011, Celebrating "Day of the Girl" Brands and broadcasters are always talking about “authentic engagement” and they’re about to get some. It all starts today, with New Moon Girls’ launch of Girl-Caught---an action, a site, and a sticker campaign that lets GIRLS literally adhere and stick to THEIR idea of what their image should be in media messaging... As we … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: About-Face, acid on innocence, Actionists, Amy-Jussel, APA sexualization study, corporate pedophilia, corporate responsibility, CSR, Day of the Girl, ethics, girl caught, girlcott, Girls Day, HGHW, media-literacy, Mind on the media, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, Pornification, Powered By Girl, RESPECT, School Girls Unite, selling out kids, Sept 22, sexist media, sexploitation, Sexualization, So Sexy So Soon, SPARK, spark change, Stickers

Dear Media: Please Change Your Channel of Influence

September 12, 2011 by Amy Jussel 27 Comments

Sept 12, 2011 After the ludicrous JCPenney toxic tee-shirt with a wink and nod to academic underachievement "I'm Too Pretty For Math, So My Brother Has To Do It For Me" and the fabulous rapid-reply from Pigtail Pals, Redefining Girly producing a proud and positive tee in response, "Pretty's Got Nothing to Do With It" it makes me wonder why media continues to cover the problems … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: acid on innocence, Actionists, Allergic to algebra, Amy-Jussel, anti-academic, APA sexualization study, Baiting Outrage, CCFC, change the channel, corporate responsibility, CSR, Empowering girls, ethics, focus on positive, Forever 21 tee, Gender Portrayal, girl caught, girlcott, Girls Day, I'm too pretty for math, JCPenney tee, media mindfulness, media-literacy, Nancy-Gruver, New Moon Girls, objectification, Packaging-Girlhood, parenting, PigTail Pals, positive media influence, positive tees, Redefine Girly, RESPECT, selling out kids, Sept 22, sexist messaging, Sexualization, So Sexy So Soon, SPARK, spark change, STEM, STEM programs for girls, tee party, TrueChild.org research, underachievement, underachievement girls

Redefining Beauty, Reclaiming Yourself: Backtalking Billboards!

July 29, 2011 by Amy Jussel 20 Comments

July 29, 2011 Do you feel the rumble of the “I’m mad as hell and not gonna take it anymore” massive mindshifting among young women talking back to the ad industry and media machine? The “Take Back Beauty” and ‘reclaim yourself’ pushback of multiple generations of females throwing open the windows for their Howard Beale Network shoutout moment to end the nonsense of pore-less … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: About-Face, Airbrushing, ambient advertising, Amy-Jussel, augemented reality Times Square, Be Body Positive Day, beauty ideal, beauty myth, beauty pageants Australia, Beauty Reclaimed, Beauty Redefined, billboard campaign, body loathing, body-positive, Cinderella Ate My Daughter, digital enhancement, Dove Evolution, fat-hating, girl caught, girls-self-worth, Good Girls Don't Get Fat, Healthy Media Youth Act, Kite sisters, L'oreal ads banned, Lexie and Lindsay Kite, Packaging-Girlhood, Peggy Orenstein, photoshopping, Pop culture impact on kids, Powered By Girl, Promoting Healthy Media Images, Reclaim beauty, selling insecurities for profit, spark change, The Illusionists Documentary, Using the power of media for positive change, Utah billboards, women and girls in the media