Is There A “Decline” In Kids Reading Or Is It Just Shifting Forms?

Nov. 16, 2010 When I lobbed the “what do you read just for fun” query at some middle and high school kids recently, reactions ran the gamut from quizzical, “what do you mean by “for fun” to … [Read more...]

Is There a Possibility the FCC Hasn’t Seen The Irony Here?

Dec. 6, 2009 Samuel Johnson once said, “Our aspirations are our possibilities.” I love the limitless empowerment in the short phrase, so when I heard there was going to be a new online DIY craft show … [Read more...]

Disney XD: A Case Study on Packaging Boyhood

Nov. 3, 2009 In diving into media messages targeting boys for my weekly Tuesday Packaging Boyhood posts, my mind snap went to ‘gaming’ pronto. Is this a stereotype? Or did I just do a Malcolm … [Read more...]

Using Digital Hide & Seek To Get Kids Outside: A Treasure Trove of Ideas

Sept. 17, 2009 “Childhood obesity may be a problem of epidemic proportions in many parts of the world, but several games are doing their part to help keep kids moving. We've already covered … [Read more...]

Should Kids’ Cartoons Sell Fruit & Veggies? Brandwashing Revisited

Sept. 16, 2009 Erma Bombeck once said, “My children refuse to eat anything that hasn’t danced on TV.” Quick! Mind snap: Did you blink to California Raisins boogieing to “Heard it Through the … [Read more...]

Digital Data Mining 101: Echometrix Takes Kids’ Pulse

July 8, 2009 Still focused on "child predator" panic on the internet? I'd focus more on white collar stalkers like Echometrix, ubiquitous in far greater numbers, if I were you. Imagine digital … [Read more...]

Media Musts To Wrap Up “All Things Girl” Week (Part One)

To whittle down to a handful of ‘media musts’ for our grand finale of ‘All Things Girl’ week has been hard, so I’m going to try to shine the spotlight on some lesser … [Read more...]

150 Kids’ Virtual Worlds: 95 Live, 68 in R&D; How Many Are Worthy?

Seems everyone is in L.A. for the Virtual Worlds Expo except me right now, with e-mails and schmooze plans flinging back and forth like a gamer leader board. No, gang, I can’t make it to … [Read more...]

Kids’ Online Ethics Part 3: Community Solidarity; Marketing Cheats

At the recent Ypulse Nat'l Mashup, I chatted with teen virtual goods wünderkind Asuka Martin (aka real life name, Angela McBride) also interviewed here by Benett Carter about Teen Second … [Read more...]